With the digital world providing such a huge platforms for businessesto grow and flourish, is it possible that there exactly an Internet Police tocheck on the authenticity of the content posted by the different brand? Are theimages shown in a particular blog or Facebook post genuine? Is it real, or isit Photoshopped? How far can content providers go in the terms of alteringphotographs to give to their audiences a more interesting picture? To whatextent is it allowed? To what levels is it editing, and where does editing turninto manipulation? Does it what as to how much an image has been edited to getthe final image that has been shown? Everypicture, photograph, image, we see around us are someone’s interpretation ofthe world around them, the happening that affect them. From the type of cameraa photographer chooses to use to the kind of lighting they use to the settingsthey employ, they are constantly trying to draw an imposition of themselvesupon reality. So, in a very professional sense, there is no absolute truth andno single person portrays the most real picture of the truth. There is one very basic fact we tend toforget, when we click a photograph, we don’t capture a perfectly objective shotof truth or reality. What we capture is another one of our interpretations ofwhat is happening around us.

No camera can record the absolute reality ofevents.About a decade ago, to a good image(whatever the photographer has in mind about a particular scenario), everythinglied in the photo refinement, but these days any image can be ‘edited’ by someonewith a little knowledge about Image Editing. Ever since Adobe came with Adobe Photoshopin the 90s, every photographer has made it a point to learn editing, processingand altering of images on the computer. All these similar photo-editingsoftware aim at improving the overall quality of the image, and also compensatefor any shortcomings in the image. Furthermore, millennials boast their editingskills by downloading a few high-ended editing applications. Image manipulationin the 21st century is easy and widespread.

The real question is not the extent ofmanipulations of a photograph, but whether we should accept it or not? You then have to ask if the use of filters is “cheating” oreven adjusting shutter speeds and apertures can be construed as manipulation.There is no right or wrong answer to this question as itwill always be up to the individual artist to decide which course is right forthem. It is much like five people seeing a car accident and being asked fortheir view of what happened, you will get five different stories.


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