Who is the organisation and what does it do? The corporation will include mainly 3 stakeholders which are pre-start-ups, start-ups in design interactive operation and operating design related organisations. The Design Cluster possesses strong support including significantstakeholders and a safe, transparent governance structure. These aspects are of utmost importance for the project to become a sensible and successful reality. Mission Statement Innovative practice and exchange are the driving forces used for the project to revive Valletta and the Maltese Islands by cultural, economic and social factors.
Branding The branding of the Valletta Design cluster is an innovative one which will help the country to be part of the industry of design. The design cluster deals with the organisation and the location. The branding has to communicate a simple and relevant meaning for every development stage. The simpler it is, the more effective it will be and it will also result in a better understanding. The branding of the Valletta Design Cluster aims to pass on creativeness, collaboration and new ideas. The Scope The Valletta Design Cluster’s scope is to create events for the capital city of culture, to attractmore tourists and to give a better name for Malta. This will help tourists to become more aware about Valletta’s history and culture. This project’s objective is to create public effort and compliment resources in the education of design, increase opportunities for employment in the design sector in Malta should be strengthened and the Maltese design activity and export should be developed.
The Valletta Design cluster presents a framework for the aid and stimulation of the Maltese design activity. Design is also urged as a developing element for innovation, and a discipline which creates a supportive change and social influence for the people and organisations. The objective is to link different areas in society that works with design and through co-operation and networking achieve social and economic wellbeing.
It would be a creative space for designers, architects and creative and design enterprises. How impact is measured The elements that will be measured throughout this project are: · The surface area of historical-cultural value restored through the project; · Occupancy / use levels of the newly available spaces by organisations / enterprises Photography The photography of the cluster will transmit the whole idea of the innovative movement and change of the old abattoir which will bring a creativity space to live. The photos and posters shall show the transformation of an abandoned area in Valletta being refurbished into a whole new building which will attract organizations and many undeveloped ideas.
This project will show few of the many talents in Malta and also celebrate it with several foreigners participating in the project. Therefore, the posters and images that represent this program will create a vibe of a grand ‘festa’ with typical joy and all that interprets the beloved Maltese identity. It should lend the capital a sense of wonder, space for ideas and a magical atmosphere. The photos and images will help us recognize from where we are to where we will be going as the project commences and eventually be finalized in 2019.
It is a walk through our beautiful history and also making use of such unknown places which could be identified as being a landmark in our Capital city instead. The pictures representing how the Valletta design cluster looks now will show how this whole concept will bring change and introduction of a new modern perspective and future hope and more success to our island. Communication Objectives The Valletta Design Cluster communication objectives aims to increase the awareness of an environmental strategy. International partnerships, which help to increase the collaborative potential, are also created. The design cluster provides support to students and the community while it also enhances a creative economy emphasizing the benefits of design thinking. The Valletta Design Cluster provides us with 8 communication themes. The first theme is regards connecting the past and future.
During the past years, the venue of the Valletta Design Cluster has been one where residential, commercial, and manufacturing activities have intersected and overlapped. Nowadays, this project will continue this tradition towards the future. This is possible as international designers, creative practitioners, NGO’s and students meet, create and collaborate. It reminds the history of the community of the Biccerija while a new century of history commences. The second theme is co-creation. The design cluster was implemented to aid the activity of design in Malta. It creates attention to the wealthy culture of Valletta’s Biccerija and giving residents an innovative public space.
The third communication theme is that the project is designed for good. The design is of utmost importance as it shapes and improves the living experience of the city. The awareness and visibility of design ispromoted so as to improve the quality of life of institutions and individuals. According to the design cluster, ‘design is play is design’. This means that designs are created after playing with different types of designs which might also create a space where innovative things can take place. The Valletta Design Cluster is a space where companies and designers are able to play with tools, challenges and ideas, and this is of utmost importance for innovation and learning.
The fifth theme is design thinking which is described as “a process for creative problem solving that puts people at the heart for solutions.” Design thinking is used to tackle and solve any kind of problems. Curiosity and innovation are linked by design. The next theme is “Borderless” as the Valletta Design Cluster is a national and international point of reference for design in Malta.
Many international opportunities are introduced by means of projects, links and tools which are offered to designers. The theme “From adaptation to innovation” explains how Malta’s economy can be changed from one of adaptation to that of innovation. Design adds value to companies in Malta by increasing their creativity and making them more competitive, hence it is a vital economic Maltese sector. The Valletta Design Cluster is a unique national institution created for the support and globalization of design activity in Malta.
The last communication theme, ‘The Sharing Economy’, describes how the Valletta Design Cluster will introduce innovative policies of sharing. The design cluster could decrease the amount of waste, reduce designer overheads and introduce innovative opportunities for collaboration by sharing tools, spaces and knowledge.Target Audiences The target audience is split into 3 main sectors namely the primary users, the secondary sector and the tertiary sector. The primary users consist of design students, emerging designers, Biccerija residents and design firms. The secondary sector involves users which constantly have to do with the city, for instance, the residents of Valletta, creative project proponents and non- governmental organisations, the public which includes parents and school-aged children, students above sixteen years of age and the local press.
The tertiary sector is the audience involving international visitors to Valletta, international design institutions and networks. Competition The Valletta Design Cluster does not have any competition at the moment since it is the only project of its kind in Malta. Decision Making for Design To agree to a particular design/ logo for the design cluster, a process had to be followed. First, Research was carried out, followed by referencing, after which different logos were sketched and out of those logos a specific design was chosen.
Research was conducted by referring to the design of the Valletta design cluster to gather as much information and knowledge about the project as possible. The project’s objectives showed how the design cluster focuses on the elements of innovation and one which reminds the audience of the city’s history. Therefore, a logo which depicts this had to be created.
While referencing, important information about the foundation was looked at in order to make sure to depict a clear image. This stage alsoincluded the ensuring of a unique logo so that it will not be mistaken for another company or project. The sketching stage consisted of coming up with new ideas while trying to put them together into a sketch. Each sketch brought with it another sketch which was the improved version of the one before After researching, referencing and sketching, a design which was thought it is suitable for the project, was chosen. The design was implemented by using the Inkscape as software. In this stage, the font was chosen along with the colour palette. undefined undefined undefined undefined undefined undefined undefined undefined undefined