This paper explains and tries to apply the concepts of creative city in a local context, in order to create a creative milieu for the city of Piacenza. A creative city is an extension to the definition of a city in the sense that, it is not just efficient but is also able to create spaces within it that will satisfy the emotional and intellectual needs of the creative class.
“A creative milieu is a place that contains the necessary requirements in terms of ‘hard’ and ‘soft’ infrastructure to generate a flow of ideas and inventions. A milieu can be a building, a street or an area and, ultimately, a whole city”. (Landry, 2008) According to Charles Landry, in his book, ‘The Creative City’, “The Creative City idea advocates the need for a culture of creativity to be embedded within how the urban stakeholders operate.” He also says that, “In its original formulation, the ‘Creative City’ notion focussed strongly on the potential of the cultural industries as it seemed that cities needed to concentrate on what made them unique and special.
” (Landry, 2008) This implies that a creative city must focus its energy on the upliftment of the creative class and one of the ways to do that is the formation of a creative milieu in strategic points of a city so as to attract the creative class. To quote Landry, “The city wants dynamic thinkers- creators as well as implementers as creativity is not only about having ideas, it is about making them happen too. It requires a large formal and informal intellectual infrastructure.” Richard Florida says that the creative class is the backbone of a creative city which involves inventive and highly skilled intellectuals such as scientists, architects, engineers, creators, brain workers that need creativity to pursue their jobs. But, what is the meeting place for all these people? The answer is- Public space.
“It is a quality of public space that it provides enlarged environments that are more suited for receiving creative initiatives; that favour social inclusion and accept diversity; that tolerate and integrate the most. Ideas, knowledge, action. In short, creation.
“—- Creative cities perspectives Through our demographic observations, geographic proximity charts and case studies, it is evident that Piacenza is a promising creative city, not only for the residents but will also attract the creative class from nearby places such as Bologna, Milan, Parma, etc. Many scholars divided creativity into four elements: the person, the product, the process, and the environment or place (Csikszentmihalyi, 1996; McCoy & Evans, 2002; Fleith, 2000; Woodman, Sawyer & Griffin, 1993).