Social media begins to show good or
bad effects on people first, then their psychology and behavior, along with the
changing individuals, appear to change in sociological, psychological and
cultural characteristics in society, either in good or bad way. According to experts,
2.5 billion people in the world use the internet and 1.8 billion of them are
social media users. The use of social media in Turkey is over 35 million.
Social media use is 2.5 hours on average per day.

These figures are an indication of
how serious the use of the internet and the use of social media by people in
our country is. Everyone from 7 to 70 everywhere; either online from personal
computers or mobile phone our online. As such, people can easily share their
moods, joys, sorrows, and places they are in on many platforms. When social
media is used consciously, we can say that there are many benefits. The use of
social media positively influences people’s ability to express themselves and
demonstrate their competence. It is also a fact that it is beneficial to solve
a problem. Following new developments and up-to-date news, accessing
educational videos and articles is also a big social media advantage. In these
factors, people will develop themselves and make individuals feel comfortable
in the psychological direction by expressing themselves better.

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With the development of technology,
social media, which enables us to communicate faster, gives us infinite freedom
in this regard. Almost anywhere we want, we can communicate voice or video from
many channels without a single key. Waiting for hours to connect to a relative
beforehand, mankind has almost eliminated the problem of communication by
skipping an era with such a wonderful development in technology. With these
developments, we can send a single message to hundreds of people in our friends
list at the same time on special occasions such as birthdays, New Year’s,
national holidays and religious festivals.
Previously, when there was a development of a social issue, everyone in the
community spent a long time until they became aware of the issue. However, with
social media, no matter what, where, and where, everyone can have instant
information about the subject, and the reactions given to the topic happen at
the same moment. This increases the awareness of becoming a society as well as
insulting society. This shows that our culture changes wince the way we
communicate changes.

 

Effects of Social Media on Culture

Along with the development of technology, people’s point of view of life
changes as well. especially with the use of the internet, the chances of easy
access to information are effecting as well as improving people’s lives. There
are many advantages and disadvantages of social media to culture. The damages
of social media can be summarized as follows:

 

The
social media has increased the cult of gossip.Expanded
the size of treachery Social
media is increasing the lies, people can be someone else.You
can easily say anything you cannot say while talking face to face with someone
else.You
leave the dirt out of hand. You are giving information that you will never
give. We read murder, rape, blackmail news that started on the third pages of
the newspapers because they met on the internet. New crimes are made up.It
is legal to protect against internet crimes, and there is a need for rules to
learn how to protect ourselves.As
the popularity increases, the number of friends increases, the number of
followers increases. Popularity is an important driving force in friendship. These
friendships are not realExcessive
sharing has entered the social media and dictionary.Language
is damagedIncreases
loneliness.With
social media it is easy to start riotsNew
risks such as disruption of workplace employees, sharing company information
etc.International
cultural boundaries are lost and this effects valuable cultural heritage. Social media also has beneficial effect to society, such as: 

Social
media has pioneered the creation of many businesses and provided employment for
manyProvides
a streamlined flow of information and news, in a cost-effective and easy way,
since it is a very fast communication resource.Thanks
to social media, people’s voice is heard in all areas, and social projects
bring bigger voice.We
have the opportunity to access any kind of information instantly.Communication
of people with their spouses, relatives and friends has become quite easy.
Especially when two people live in different countries.People
are provided with easier access to job postings.The
e-commerce system has developed and people are starting to shop online. Positive
sharing of feeling and thoughts has positive results.

Critical Analysis

Although the concept of social media
is still developing, it has been easily accepted by the masses. Knowledge
requires immediate acceptance of every emerging technological phenomenon. Just
like technological advances, social media and virtual developments are quickly
adopted by individuals. But the frequent and sudden change of lifestyles bring
with it many individual and social problems. The most important of the
individual problems is that they cannot be controlled. Especially, parents who cannot
follow the technology step-by-step are in need of detailed study on social
media to control over children. When social media and virtual networks are used
consciously and controlled, they can be an excellent tool for individuals to reach
their goals in their lives. However if not controlled can be devastating to
culture especially for young people.

Social media is an important medium
for individuals to follow the world and the countries more closely, to
understand the different aspects and opinions in the face of the developments
and to adopt the closest idea to the truth. But a virtual network that is used
differently can be a waste of time and also cultural damage. In this situation,
as we have already mentioned, will prepare a new generation that is not
connected to the realities of life.

Social media is deeply wounded from
the individual point of view, and these openings are of course influencing the
general public. But to say that starting from there, a social event with social
media can start, is to ignore other dynamics within society. When viewed from
the societal point of view, social media only serves as a junkyard. It can be
said that the social events are influential in a social movement. Social media
has to be controlled, the information within social media needs to be valid,
accurate and correct. In addition the use of social media by young people
should also be controlled to avoid social degeneration.

Conclusion

Developments
in the field of communication revealed a new media stream called, social media.
According to the purpose and content of use, social media types can be listed
as blogs, microblogs, wikis, social networks, video sharing networks, voice and
music sharing networks, location based tools, social marking networks and
virtual worlds. Their qualities are more interactive, their ability to reach
large masses is high and their manipulation is open, for this they should be
studied carefully, and controlled not in the way of sanctioning social media
but validating content and using clear and clean content to be reached by
masses.

Social
media includes eating and drinking, literature, music, urbanism and
architecture, design, activities for the benefit of individuals and society, has
brought together people who were involved in different subcultures. This means
there is an immense cultural connection worldwide, but it should not be
forgotten that individual cultures should also be kept.

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