Rhetoric for meis an instrument designed to persuade multitudes, and convince listeners orreaders who might not share your same feeling or thoughts.

Furthermore,rhetoric can help us to express ourselves well and to transmit our ideas in aclear manner. In the other hand, it can be also a language frequently absentwith sincerity or significant content especially in the political field whenrhetoric it is used to get votes. Writers also use the rhetoric when they arewriting to an audience for a purpose within a genre.         Depending on the audience the contentof rhetoric can be changed, that is the importance of understanding its values,beliefs, and points of view.

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 Theaudience is the key to a successful way to transmit the message, and increasingthe ability to accomplish the purpose of writing. Also, we need to take inconsideration that some part of the audience might want knowledge while theother wants to be entertained.          The purpose is another factor relatedto the audience in which the writer attempt to bring topics of interest to thereader.

  The purpose is the focus of yourwriting in where you can transmit to the audience your personal experiences, orprovide knowledge that your readers need or want to know. Once the writer hashis purpose elaborated and selected his audience he needs to know which genreis going to be more effective to make his rhetoric more attractive.          Finally, we have the genre which isthe platform in which the writer is going to build his purpose to then transmitit to the audience. Different categories or document designs in which theauthor needs to follow the structure and style in each case depending on thegenre. If a writer wants to write a scientific report addressed to a group ofstudents in a university as his audience, and his purpose is to defend sometheories, then he will need to follow the method or practice established byselecting that genre.

In that case, the scientific report needs to havedifferent sections like a title, abstract, introduction, method, result etc.Furthermore, when we write and we choose a genre we are compelled by theconventions of itself. Rhetoric is inevery aspect of our life, and we use it in every moment. In my case, I userhetoric in my professional life as a salesman because customer services areone of my duties I try to express myself in a polite and clear way to myaudience which is the client. I use as a genre text messages and e-mails withthe purpose to provide information that my readers (clients) want and expect togain their trust.

 I think we cannever escape rhetoric because life is full of it. Posters, commercials,magazines, everywhere you look, there is some form of rhetoric. Then it dependson us how we want to use it and in which ways. Plato, one of the philosophersin Classical Greece described rhetoric “is the art of enchanting thesoul”, if rhetoric is winning the soul by discourse let’s take thatadvantage in our favor and use it to conquer the audience by speaking correctlyand writing well.


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