Name: LÊ TRÍ V?

A.B number 1

Matt, M. (2015). How does graphic design affects
everyday life? And why is it important?. online Quora. Available
at:http//www.quora.com/How-does-graphic-design-affect-everyday-life-And-why-is-it-important
Accessed 23 Jan.2018.

This post explains how graphic design affects
everyday life and why it is important.It presents the reason why people are
influenced by graphic design which is essential to the branding and marketing
of everything that is used up.That includes not only products but also
services,information,technology,sport and entertainment,even culture,values and
ideas.Therefore,graphic design consequences and makes you familiar to the
products you buy,the services you use,also the place you shop and dine.As mentioned
earlier,technology would not have been as fascinating as today if not because
of graphic design.There would be no video games,no theme parks,no CGI or
animated film,no magazines without graphic design.The internet’s present form
would not exist with colors,animation,typographic,etc. without graphic
design.The post is reasonably easy to read as well as to find the main idea
with constant interesting reasons and examples about how graphic design affects
our modern world.Overall,this post is useful and well-explained for people to
understand how we experience graphics without noticing it.Graphic design is all
around us and its benefits are serveral and not nescessarily obvious.Whether it
is good or bad is arguable,but you can not deny the important role of it in not
only the past but also at the present and in the future.

 

 

 

 

 

 

 

 

 

 

 

 

 

A.B number 2

 

Wheeler,A. (2003). Designing brand identity.4th
ed.pp.2-3.

This chapter of the book provides brand builder
with the most comprehensive resource about the brand and brand identity
process.It brightens the difference between brand and brand identity as well as
informs you about what it takes to be the best.And this book is the result of
conversations and collaboration among the author’s colleagues who cares about
intelligence and creativity,also about building the intersection between brand
strategy and design.Therefore, as the author said no one does it alone,which is
do not ignore the basics in the process of a new project.Forming a shared
vocabulary for the entire branding team.Since all that is needed is your desire
and passion.The chapter is fairly easy to read and other chapters are simply
divided into relevant group of information.Moreover,after each introduction or
explaination there are many illustration images which supports to explain everything
in a more specific way.However,there are some interesting quotes were resized
very small in the corner which makes this chapter lack of inspiration.In
conclusion,the chapter is very useful and well-explained that helps you to
understand better anout designing brand and brand identity.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A.B number 3

 

Wheeler, A. (2003). Designing brand identity. 4th
ed.pp 10-11.

These two pages show information about why
companies should invest in brand.Brands now present commonly on balance sheets
in many companies.The intangible value of the brand is often much greater than
the corporation’s tangible assets.People should acknowledge that we are living
in a branded world where everything is integral to branding.In order to connect
emotionally with customers as competion creates infinite choices.Every company
should invest in their own brand which expresses and creates lifelong
relationships with their clients.Therefore,the importance and the expenditure
of brand should be understood as the highest levels of an organization,not just
sales and marketing but in proper finance and personnel as well.As metioned
earlier,these are page 10 and 11 of the “Designing brand identity” book.Similar
to the other chapters and pages,these two contain instructional informations as
well as details about why companies should invest in brand.Moreover there are
also knowledge about brand strategy that uses brand identity to create sensory
magnets to attract and retain customers.Overall,the book is beautifully written
by the author with the help of many of her co-workers.It provides a broad
knowledge base about the branding industry and how to be successful
.Furthermore,every page’s explaination is well-illustrated with images,mind
maps and charts which is very useful for readers to understand.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A.B number 4

 

Lynda.com. 2017. What is graphic design?.
online Available at: http://www.lynda.com/Graphic-Design-tutorials/What-graphic-design/614734/625796-4.html Accessed 28 Jan. 2018.

This video explains the definition of graphic
design therefore everybody can understand its purpose,what it accomplishes and
learn about it.At it’s core,graphic design is really combining words,shapes,form,and
last but not least is color to convey an idea.For a long time,people have a
doubt as well as curious about the role of graphic design in our life and
whether it can change the world? The answer is yes it can and it doesn’t change
it like working for Green Peace and saving Whales,but it does change in term of
you do a good job and it makes a company more successful.That is what the
author’s opinion about graphic design which it’s role is to help other people
succeed,make there lives a little bit easier to communicate an idea.The video
is very interesting to watch and the way the author explains his ideas is very
simple.Therefore the informations provided in the video is easy to approach and
understand.In conclusion, the video is just the beginning of one out of twelve
courses about graphic design on Lynda.com. The informations it provided is not
only useful but also imformative and moreover there are still much knowledge
about graphic design to seek and obtain in this particular course of Sean
Adams.

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