McDonald’s Employee Stakeholder

 

McDonald’s
believes that employees are important determinants of the company’s long-term
growth thus McDonald’s prioritizes employees as its top stakeholder group. The
employees are internal stakeholders since employees are working at this
restaurant chain. Therefore, anybody who is working as a part-time worker or
someone from the head of department is a McDonald’s stakeholder. And this
stakeholder group is interested in career development and fair compensation.

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Furthermore, McDonald’s also believes that their people are the face of their
brand so McDonald’s is forming a positive impact in the lives of many by
providing through training and education. Not only providing training and
education but also McDonald’s is creating opportunity, encourage diversity,
facilitate teamwork and reward achievement to their employees.

 

 

Benefits and Rewards for Employees

 

McDonald’s
reveal on its website that a career at McDonald’s is an opportunity to be the
best at what you do in an environment where you are valued and respected. Some benefits
and rewards for the employees who are working a fulltime job are medical,
dental, life insurance, vacation leave, sabbatical program and summer hours
which employees are allow to leave office early on Fridays during summer.

 

 

Core Values and Standards of Business Conduct

 

 McDonald’s is a fast food restaurant company
guided by core values. One of values is that guiding their behavior, actions
and decisions every day is their commitment to their people. McDonald’s operate
by honestly and fairly by Standards if Business Conduct including:

§ 
Conduct activities in a manner that respects
human rights.

§ 
Treat employees with fairness, respect and
dignity.

§ 
Ensure employees are working in a place that is
no harassment, abuse, sexual or threats of physical violence.

§ 
Embrace the diversity and inclusion of
employees, franchisees, customers and suppliers.

§ 
Treat equally and provide equal opportunity.

§ 
Provide a safe, productive and healthy working
environment.

 

 

Careers for Veterans

 

Whereas a strong
work ethic and dedication to mission accomplishment, many veterans continue to
find it difficult to secure a position in the civilian workforce. According to
the interviews from The Center for a New
American Security, an employer perspective is one of the root cause. Some
employers expect that veterans do not completely fit into corporate culture,
some employees think veterans as too rigid or formal and some are concerned
about future deployments and skill mismatch.

However,
McDonald’s ignored about the facts and believes that above concerns about
veterans are simply stereotypes or small hurdles that can steadily be conquered
by providing training, mentorship programs and communications. In U.S. market, McDonald’s
well-established a goal in 2013 to hire 100,00 veterans by the end of 2015. In
2014, they broke the record by providing more than 100,00 career opportunities
to veterans in McDonald’s USA restaurants. Moreover, more than 46,000 veterans
were hired in McDonald’s across the U.S. in 2015. Consequently, GI Jobs ranked
the top “Military Friendly Employers” to McDonald’s USA.

 

 

Challenges

 

As
challenges, when McDonald’s is focusing about the career path, learning
programs and business developments, McDonald’s only partially satisfies the
interests of employees. That is why McDonald’s workers protested about low
wages in past few years. However, McDonald’s improved its compensation strategy
to satisfy employees’ concerns about their wages thus McDonald’s announced that
they raised pay for workers at company-owned restaurants to $1 above the local
minimum wage in 2015.

 

 

Opportunities

 

To build a
better learning experience, McDonald’s is always open door to education. One of
McDonald’s commitments for people is to help further their education so
McDonald’s creates Archways to
Opportunity education framework which include five areas:

1.    
Higher Education Partnerships

2.    
Accreditation

3.    
Internships

4.    
Scholarships

5.    
Life Skills Programs.

 

In China,
McDonald’s developed partnerships with colleges and universities in 2014.

McDonald’s hired students for internship program and let them experienced about
restaurant training, life skills modules, brand experience and graduation. As
of July 2016, more than 1,600 students from over 100 colleges and universities
across China have participated in that program through McDonald’s restaurant.

By doing this, students can earn not only money but also experiences for their
future. From point of McDonald’s, they got more manpower support in their
restaurants.

 

Furthermore,
McDonald’s has their own McDonald’s Hamburger University (HU) to provide
training for employees, manager and franchises. HU has seven campuses around
the world nowadays. Besides about how to cook burgers, HU provides training for
students in food safety, quality, service, cleanliness and other restaurant and
business management procedures and topics. Currently, in Brazil, France, U.K.,
Germany, Hong Kong, Taiwan and Australia, more than thousands of students are
conducting these courses in their respective local HU.

 

 

References

 

1.    

McDonald’s Stakeholders: A CSR Analysis

2.    
https://www.military.com/hiring-veterans/resources/5-reasons-why-employers-are-not-hiring-vets.html

3.    

McDonald’s Organizational Culture Analysis

4.    
http://corporate.mcdonalds.com/mcd/sustainability/people/providing-opportunity.html

5.    
https://www.reuters.com/article/mcdonalds-protests/update-3-mcdonalds-workers-protest-low-wages-more-than-100-arrested-idUSL1N0O718220140521

6.    
https://www.theguardian.com/business/2015/may/21/mcdonalds-workers-protest-poverty-wages-headquarters

 

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