MBA is Master of Business Administration
which is a course that designed to help those students who are preparing themselves
with the skills and competency in business, accounting and finance, marketing
and management. Aim of Master of Business Administration program is to feed
qualities of professional to the graduates and make them enable to cope with
certain competencies, to make them better managers and leaders. This course is
designed to help young enthusiastic generation to develop basic management and
administration skills. Management course assists to increase managerial skills,
and several aspects of career development. Various modes of delivering
instruction and course design have been applied by most business schools to
cater the needs and requirements of the clients. Many Universities provide one
year management course due to competition. The MBA syllabus should be addressing
the capability of the students to venture with innovative ideas. Improvement of
products and services may start indirectly from the college, Institutions, where
students are taught and trained to be more knowledgeable and skillful
professionals and workers after graduation. Therefore, a holistic student
develop program must be formulated based on the employability and skills of the
graduates to ensure that the program educational objectives and student
outcomes of the MBA program would be fruitful.


Statement of the problem

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            There is no doubt, Management course
is the main attraction of graduate students of Punjab those willing to be
professional. They take it as social status but due to competition among many
institutions. There is an issue rising for young graduates for choosing a right
institution as per their expectation. There is need to know what are the factors
those motivates them to take admission in professional course like, MBA
according to their choice. Due to heavy competition aspiring candidates are in
a fix for choosing institute.  On the
other side, Institutes are facing challenge in attracting students and
satisfying their parents as per their expectations. On the other hand, Parents
and Student are also confused in making decision of choice in right institute
and barriers in the way to become the developed nation.  Punjab is state having aspiring young and
energetic, with full of enthusiasm graduates those are willing to do something
for the state and country by gaining professional education.  But, inappropriate marketing channels
according to market level also confuse to choose a best Institute. No doubt,
number of  professionals are passing year
by year but they are have less job opportunities because they are not having
capability to grab an opportunity with the skills they are having. Management
professionals are not upto mark as per expectation of the corporate world that
required the right candidate, those having efficient job skills. So, it reveals
that there is a big gap between student’s expectations and experience of
getting admitted and job expectations after
completing study.

In India Today expressed news that 93 per cent MBA graduates are unemployable:
Problems with management education in India. Midst
the tens of thousands of management graduates churned out by the 5,500
B-schools in the country, only 7 per cent turn out to be employable, says a
study conducted by ASSOCHAM. Except the IIMs, only a few of these management
institutes are able to boast of quality management education that can help
their graduates secure employment.

MBA graduates are spending lakhs of
rupees on their management education, but after graduating, most of them are
earning a measly 8000 to 10,000 rupees per month-that too, only when they are
able to find placements.

Campus recruitments have gone down by a
whopping 45 per cent, thanks to the economic slowdown from 2014 to 2016 and the
low education quality. As a result, 220 B-schools have already shut down in top
cities such as Delhi-NCR, Bangalore, Mumbai, Kolkata, Lucknow etc. Around 120
more B-schools are slated to meet the same fate, this year.

As President Pranab Mukherjee said in January,
“? if (the situation is) not reversed quickly, we will land ourselves in a
scenario of having a large number of people with degrees but not enough
manpower with proficiency to meet the emerging requirement of our industrial
and other sectors.”

To get inputs on this issue, India Today
got together with Dr Bakul Dholakia, Director General, International
Management Institute, New Delhi, which was ranked the first among private
B-schools in the country and the seventh overall among management institutes in
India by the NIRF Indian Ranking 2016.

education emphasizes on pedagogies like case studies etc. Instead of imparting
practical expertise attained from years of experience in domain.

Bakul Dholakia, Director General IMI, New Delhi.)

issue is also there that there is need to study student’s career intentions
regarding their future. Are they willing to do job or not? Is this only status
symbol for them/ job need?

is also need to understand the employability skills development among College
graduates for workplace entry.  Today’s
management professionals those are entry level workers will increasingly need
to develop a set of common employability skills that meets as per the changing
demands of the growing economy and expectations required by employers. It is
more important to enhance and develop general employability skills than ever

world of employment has changed; society is becoming multicultural with
globalization, so for surviving in industry is not easy with having soft-skills
as well as having technical. Today’s employers require employees to have soft
or non-technical skills in addition to technical skills. Employability skills
that consider not only work knowledge, but also fully lass with attitudes and
other abilities that are necessary for a Management Professional.

problems can be solved by developing and supporting the Institution’s as well
as student’s intention for career and from the Institution level by provide quality
education among the youths. There is an urgent need to support and promote the
young students to help them to choose the best institute as well as assistance
required to institutes for using best marketing strategies according to the
regional.  So that they can survive
education industry and generate opportunities for others students as per their
satisfaction also the student gap between experience and expectation can meet.
Same as on other side for an employer he may higher work force as per his required
skill those are basic in today’s corporate world. Institutes can help to
develop the required skills for future job seeking candidates as per their and
employer expectations.


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