Marketing planNameInstitutional AffiliationDateAbstract The following paper is going to look at Kellogg’s as a food manufacture in the United States.
The paper will then go ahead and look at the various problems that it has solved. It will also look at the marketing mix that is usually used in order to ensure that its product is well known and how with the recent developments in marketing and trends, the company has been able to cope and still continue with high sales of its products. Cornflakes is a popular cereal that almost all family households take in the morning. The cereal requires little or no effort to prepare as all it requires is milk alone and it is ready. Cornflakes are mainly manufactured from corn and came into existence in 1894 when John Kellogg first came up with the idea of turning maize corn into something that was more appealing and people could easily eat it as opposed to its old nature (Smith, 2013).Marketing mix generally refers to the channels that an organization uses so as to market their product effectively.
The marketing mix is mainly concerned with four main principles known as the 4 Ps. According to Barrett and Weinstein (2015), the principles are; product, productivity, place and price.Marketing mix generally refers to the channels that an organization uses so as to market their product effectively. The marketing mix is mainly concerned with four main principles known as the 4 Ps. According to Barrett and Weinstein (2015), the principles are; product, productivity, place and price.
On the broadcast platform the foot print of marketing is on television between shows, radios that are able to advertise on behalf of the company and broadcast media. Finally, the internet has become the biggest platform of online advertising with at least 30% of millennial saying that they engage with a brand on social media at least ones a month, thus making it a wide place to market products. According to Hollensen (2015), this has effectively improved the company’s sales. Despite the stiff competition from General Mills, Kellogg has still managed to stay above. This is because Kellogg’s products usually target people of all ages while General Mills targets children alone.
Kellogg has also gone ahead and put coupons in their products while General Mills. Kellogg has also gone ahead and employed mascots to market their products in stores and malls, this has mainly targeted the younger market. Instead of lowering their price like General Mills, Kellogg has gone ahead and repacked their products into smaller quantities that are affordable. Kellogg has also gone ahead and ventured into different forms of breakfast meals instead of mainly producing one type of product in various forms like General Mills.
Kellogg has also gone ahead and ventured in producing their own PC games and also marketing its products on social media. It has ventured marketing into forms that are more unique as compared to General Mills. In the end, Kellogg realizes more profits as compared to General Mills as they do not rely on only one form of income production. They have even ventured into the motorsport industry. In general, Kellogg has gone more global as compared to General Mills (Kaufmann, 2014).
With a large social media following Kellogg has marketed its products on most social media platforms like twitter, Facebook, Google+, Instagram, LinkedIn, YouTube, foursquare and reddit. On most of these platforms they use a number of strategies to ensure they increase brand awareness, increase web traffic, create positive brand identity, and improve identity and interaction with key audiences. The strategies are social media content planning this is simply optimizing of the content through including keywords that will interest the target audience. Two is having great social content that reigns supreme to other content posted, also posting regularly and post should have valuable information for the consumer. Thirdly have a consistent brand image since every platform has its own unique environment the product should have its core business identity that should be consistent (Carmen and Marius, 2016). On social media one is able to share their own good links and allow the followers to look at your best content and pictures and prices. Also through this you can allow them to look at your curated links letting them see how good you are. One is also able to track competition and also measure success.
Best way to advertise is to link accounts and choose and focus on platforms that have a huge following while also referencing to the rest, social media is the best way to go.References Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business performance. In Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (pp. 144-150).
Springer, Cham.Carmen, R. and Marius, S., 2016. Customer Loyalty Using Customer Relationship Management. Management Strategies Journal, 31(1), pp.285-288.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.Kaufmann, H.R. ed.
, 2014. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices: Concepts and Practices. IGI Global.Smith, M.F.
, 2013. Kellogg on Marketing. European Journal of Marketing.