According to culture sociology, consumption study has become the most commonly studied branch. The phenomenon can be elaborated through the present globalized society’s developments. Currently, people regard material values since they consider them as the most vital.

Consequently, this has contributed to the emergence of novel consumption philosophies. Japan’s social culture has been influenced greatly by the consumption phenomenon. Japan is recognized as the initial non- western country which underwent industrialization successfully without colonization from any other nation. Irrespective of the natural disasters that Japan undergoes through, it is identified as the 2nd world economics. The consuming ideology’s success is because of the country’s social peculiarities. Status competition is considered an extremely influential variable which affects Japan’s consumption culture.


It is worth noting that in Japan, consumer philosophy’s expansion can be attributed to several factors. These include the history of economic and political development in the country, the society’s stratification and cultural concepts.

The present society in Japan is founded on the concepts of bettering the welfare of people. This has been achievable because of the constant material enrichment. Another vital aspect that is worth noting is that the Japanese society is exceptional in because of the presence of consumption researchers.

The country’s development history elaborates this succinctly. The political direction that Japan took after the Second World War, the rapid industrialization, and the expanding economy course led to the formation of a society that was consumer- oriented. This occurred within only several decades. Japan has been experiencing solid economic development because of how consumption is portrayed in the nation. Japanese people consider the consumption philosophy as their way of life.

This is because many people reside in urban areas, and the nation experiences mind attacks from advertising companies and the mass media constantly. The country has a huge population of 128 million people. This is another factor that is attributable to the solid economic development. People in Japan lead a lifestyle that has accelerated material possession acquisition. People from every social category are actively involved in contributing to consumption sociology in the country. Status competition in Japan can be explained through a sophisticated social hierarchy organization.

Moreover, representatives from various social layers enhance their status through the purchasing culture. The Japanese culture has led to constant consumption levels’ growth. The constant consumption growth can be attributed to several factors. These include the strategies for guarding and creating social networks, and the manner in which objects circulate within the social networks. People’s self- status is as a result of material culture. Arguing from this basis, people always have a self- drive to purchase more. This enables them to safeguard social positions, as well as the membership within particular social layer representatives.

The Japanese people possess a high self- importance sense. Furthermore, it is closely linked to the body’s culture. Normally, people do their best so that others notice their membership in social groups. This is achieved through assessing the appearance. Hence, there is need to consider the consumer proactive notions in the fashion and beauty industry. Japan’s consumption patterns are also associated with urban sociology. The key Japanese culture part is the regular material possession acquisition and enrichment. In essence, consumption is the key core and form of the cities’ mass culture.

Moreover, it is the instrument for founding social organizations and groups in the urban territories.


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