It all began in the month of June of the year of 1836 when the very first ad was placed in a paper La Presse. The aim of advertising was to make profit, attract buyers, and to sell. With the popularity of advertisements on the rise people finally began to take advantage of this opportunity. It was time to make their products shine. Advertisements have been known to have a major influence on the increasing numbers of consumerism and production across the world. Companies use advertisements to promote products that support efficient and easier lifestyles without demonstrating the effects it has upon the land we live on. The advertisements supporting technological use and the production of electronics is what has contributed to the rising numbers in consumption of these products.
Ads have brought people to focus their attention to their wants and not their needs. If this pattern continues we will no longer have a safe, clean world to live in.Our waste and trash build up has grown by large numbers over time. Aslam Khalil, who conducted a study in 1983, believed that the amount of waste produced was one of the main sources destroying our atmosphere. German researchers note that although industrialized countries are the main source of landfill-generate methane today, “very large increases in methane production from waste dumps are expected in the coming decades from the developing world. Consequently, methane production from municipal and industrial wastes could become one of the main contributors to the global atmospheric methane budget(GALE|A4722675).
As the number of waste dumps increase we continue to hurt our environment. The actions of large corporations and business seems to have triggered a chain reaction that will only affect us all in the end. The advertisements placed all around us appeal to the wants of the people who are buying the product they believe they cannot live without.
Then, the high rates of consumerism lead to even higher rates of production and waste. After realizing they did not really need the item they purchased it can only end in one place: the landfill. It is a never- ending chain of events that all begins with the click of a button.
Section I: Are we the Enablers?”Only by understanding this can we hope to overcome the systemic bias of the corporate media which continues to block public awareness of the plunder of the planet” (David Cromwell, Hack and Flack Machine). Industries have increased their production by appealing to people through advertisements and creating this idea that there was no way we could lived without that product before. As the years continue, our society grows more dependent on name brands and people define themselves by what they wear and not who they are.”Our Country is based on the materialistic, big business type of mentality”( ). During the creation of these products in factories across the world they use large amounts of resources we need in our everyday lives. Countless oils and detrimental gases are released into the atmosphere without our knowledge. We are too busy looking down at our phones and at our computer screens showing us the latest ad to realize what is happening around us. The increasing amount of waste and pollution has all started with us, the people around the world.
Becoming such a ‘money hungry’ society is what has led us to such high rates of wasteful production and actions.”It’s 50,000 watts of power flash a cavalcade of tacky advertisements at one par five seconds..
.we have worked..making silver Lake a beautiful and desirable place to live, only to see all that work substantially devalued by a mega-corporation that cares nothing about our community( ).”The flashy advertisements on the side of the road and top of buildings are anything except resourceful. Millions of eyes trace over the very advertisement that has enough electricity to power up a small town.
The main problem that is overlooked is that creation of the large advertisements itself uses and produces enough pollution and absorbs large amounts of electricity on its own. Everywhere we go there is always going to be a new ad placed in front of us. We have failed to realize that the chain of events has already started once the advertisements are made. We are only the second step to the big finale, another landfill.Section II: Advertising and NatureAbout seventy one percent of our earth is water and more than thirty percent is covered by trees and wildlife. On our phones, computer screens, train stations, and bus stops we are constantly bombarded by advertisements. We fail to notice that we are stripping every last resource the earth has to offer.
Soon, we will no longer have such large bodies of water or wildlife. Globalization continues to increase and we will only grow more dependent on earth’s resources. This must be addressed because we must use what we have wisely or we will soon see that we will no longer even have clean air to breathe.
“It is the system itself, based on pitless competition, demand for return on investment, and the search for quick profits that is the destroyer of ecological equilibrium”( ). CONTINUE PARAGRAPH