IntroductionAs part of this years’business foundations module, we were put into groups to complete an assessmenttogether. As part of a management company, we were responsible for the openingof a hotel from a listed building which we were going to refurbish.  Our very first task was toproduce a business canvas model. The purpose of this was to showcase our valuepropositions for the hotel, who our target market was and how we aimed togenerate a profit. The following task was thetrade fair.

In this, we set up a stall in the university lobby where we had topromote our hotel and our vision for it to people who approached us. For this,we designed a poster, made social media accounts and a website. The last taskwe carried out in our groups was the pitch. This was done in a mock set up verymuch like the dragons’ den, where we had to pitch our idea to the potential’investors’ of our hotel. I will be using Kolb’s learning cycle to analyse scenarios,and how to improve on them in the future.ResearchOne of the first mistakes wemade as a group during the project occurred when we began the business canvasmodel. For example, when deciding on the star rating of our hotel, we needed tomake a well-informed decision.

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Our group assumed there was a gap in the marketwhich we could fill, in order to maximise profit. However, we didn’t reallydelve into why there are no other five star hotels in the city centre, and whatwould be most appropriate for our location. As we progressed with the project,however, we learned that most five star hotels are located away from the upheavalof the city, which is why there are no five star hotels in Birmingham. Ofcourse, by the time we realised this, it was too late to change our decision.

Ihave therefore learned that research is imperative when starting a newbusiness, or any venture at all. This is because it allows you to discover somuch about a particular market, what is missing in it, and find solutions tofill that particular area. Deadlines & ConflictAnother issue that aroseduring this project was trouble meeting deadlines.

Whenever we’d start a newcomponent of the assessment, every member of the group agreed on individualtasks to complete, based on their individual strengths. This ensured that thetasks were evenly distributed among members of the group. We also set deadlinesfor a week before the final piece was due, so that everyone could discuss theirprogress so far. This allowed us to highlight any areas which we struggled inso that we could receive help. Roy Strauss stated, “deadlines force you to setdates for the completion… of tasks, which help you gauge and track progress”.Deadlines were therefore crucial to ensure success throughout our tasks.

However, for the trade fair, quite a few members of the group lefttheir portion of the tasks to the last minute. This rooted doubt in othercolleagues, leading them to carry out the missing tasks, adding to their ownworkload. Eventually, although every person’s work was included in the finalpiece, this lead to a bit of tension, with members of the group feeling asthough certain individuals were quite controlling and demeaning. This problemwas addressed by someone in the group, which helped to clear the air and makeeveryone focus on the important task ahead. The experience highlighted theimportance of completing work promptly, and cooperating with team membersdespite personal differences in order to achieve a goal effectively and to thebest possible standard. Myra Warren Isenhart also agreed with this stating, “we can view others as adversaries… or we can build bridges with strategicpartnerships that advance our objectives further than we can do alone”. This highlights the importance ofmaintaining good relations to achieve a target.

  PresentationThereafter, when we startedplanning for the pitch, everyone seemed to be more focused for the pitch,putting aside their differences and cooperating for the same goal. This time,we met our deadlines, and were able to go into the pitch with clarity. However,during the pitch, nerves did get the better of some of us, leading to somepeople’s minds going blank.

Fortunately, since we all had an overview of whateveryone was going to talk about, it was easier to step in to help with thesituation. Although the pitch went fairly well, I think it would’ve been morebeneficial if we had more practice on what we were going to present. Thiswould’ve reduced the number of blank moments and we would’ve appeared much moreprofessional and organised.  ConclusionOverall, the experience wasquite intense and challenging. Since our particular group was put together byour tutor, we were all unfamiliar with one another. Therefore, I think peoplefound it harder to share ideas in the beginning.

Over time, however, as weworked alongside each other, we began to grow in confidence and improved on ourcommunication. Although working so closely with different personalities waschallenging at times, I learnt how to cooperate with new people and formed newfriendships, which really helped with the transition into university life.Although the assignment presented its trials, I thoroughly enjoyed it andappreciate the unique experience we were given. It was also very rewarding toseeing our hotel plans begin to take shape, almost as if it were a realproject.                                        


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