INTRODUCTION Structured data vs unstructured data: Structured data, for themost part message documents, showed in titled segments and columns which canwithout much of a stretch be requested and handled by information miningapparatuses. This could be imagined as a flawlessly composed file organizerwhere everything is recognized, named and simple to get to. Most associationsare probably going to be comfortable with this type of information and as ofnow utilizing it viably.Unstructured information,generally binary information that is exclusive, is what has no identifiableinside structure. It can be imagined as a level 5 hoarder’s lounge room; it’s agigantic chaotic aggregate of different articles that are useless untildistinguished and put away in a composed manner.

When this associationprocedure has occurred (using particular programming), the things would then beable to be looked through and sorted (to a degree) for getting experiences.While information mining instruments won’t not be prepared to parse data inemail messages (however sorted out it might be), you may have justifiablereason motivation to gather and arrange information from this source. Thisoutlines the significance and conceivable broadness of unstructuredinformation.

 What is structured data ?Thestructured data depends upon the creation of data model :- which tells the typeof business data which will be recorded and how it will be stored andprocessed. It also includes which field of data is stored and how the data willbe stored which is called data type and it includes Numeric, textual, name,address, etc and also the restrictions on the data input. Structured data has abenefit that it can be easily stored, processed and analysed. Structured data is oftenmanaged using Structured Query Language (SQL) – which is a programming languagecreated for management and query of data Whatis unstructured data? Unstructured data is not arrangedin fixed pre defined way and it’s the data which have no fixed data model 1.    Unstructureddata cant be stored in a table without preprocessing2.     Examples: social media sites(tweets, blogs,posts, etc.), call centre data, email, surveys with open questions.

 Unstructured data has stronginfluence of three V’s:-Volume:- Unstructured data usuallyrequires more storage than structured data.Variety:-Unstructured datapreviously was generated by untapped data sources, which can reveal personalinformation of customers.Velocity:-The unstructured data isincreasing at more pace than the structured data.

Figure representing 3V’s is below:-   Figure 1                                         Sourceinfodiagram.com  How prevalent are unstructured data? Most of thebusiness data is unstructured data. It grows much more faster than thestructured data. 1.

    Moredata storage is required for pictures and videos which is also called as “RichContent” 2.    Thedata which is produced by objects that are formerly not connected, likewatches, cars, robots, etc are very important for the growth of data.Unstructured data sources become transcendent reason for customer insights.3.    Thestructured data when combined with unstructured data sources help to obtain amore complete picture of the needs and what customers want.4.

    Unstructureddata is more subjective, while the structured data tends to provide answers to”what” questions while unstructured data usually provides the answer to “why”questions.  Theuniverse of computing has developed from a little, moderately unsophisticatedworld in the mid 1960’s to an environment of enormous size and modernity.Everything from the day by day life of people to our national financial profitabilityhas been significantly and emphatically influenced by the development of theutilization of the computer. Furthermore, this development can be measured intwo ways :- structured systems and unstructuredsystems    DIFFERENCE BETWEEN AND STRUCTURED ANDUNSTRUCTURED DATA  STRUCTURED DATA   UNSTRUCTURED DATA Structured systems are those systems where the activity of processing data and output is predetermined and highly composed.

  Structured systems are designed, built and operated by the IT department.   ATM transactions, manufacturing inventory control systems are all forms of structured systems.       The rules in structured system are little complex.   By contrast, unstructured systems are those systems which  have very less form or structure.

  Unstructured systems include email, reports, contracts, and other communications.    A person who performs a communications activity in an unstructured system has wide latitude to structure the message in whatever form is desired.   The rules of unstructured systems are fewer and less complex.  Figure2:- Great benefits can be accomplished bybridging the gap between structured and unstructured systems The structured andunstructured data system has grown in parallel but separately. So, both aredifferent in few manners under following :-1.     Structural2.     Organisational3.

     Functionaland technical There could behuge number of possibilities if both of the systems are connected in aneffective way. The new type of systems can be built with the enhancement toexisting systems. There could be more amazing benefits which could be achievedif all the technical, structural, functional and organisational barriers can beremoved. A NEW PERSPECTIVE OF DATABusiness intelligencefaces certain limitations because  it is totallybased on the numbers. The most distinctive and necessary way to reduce the gapbetween structured and unstructured data is to merge the text and numeric data,which can lead to better and higher information and insight which was not attainablepreviously.

There are many ways withwhich the merger of numeric and textual information which can be utilized tomake more innovative results. An example is to produce an unstructured contactfile, which has access to every communication which the customer had previouslywith the organisation including letters and emails. So, this file will have alluseful sources such as communication, date of contact, with whom personcontacted, nature of the contact and many more. USESFOR THE UNSTRUCTUED CONTACT FILE The most powerful use ofcontact file of customer in terms of increasing a CRM system to create abroader view of a customer, enables us to attain these important objectives :-One of the most powerfuluses of the customer contact file is in terms of supplementing a CRM system tocreate the broad view of the customer, enabling to accomplish these important objectives: 1.

     CrossSelling:- If one understands a lot about the customer in one arena, the chancesto sell to the same customer in another arena will materialize.2.     Prospecting:-Better one knows or understands a customer, the better one can qualify salesprospect list.3.     Anticipation:-By understanding more about the customer, we can meet the future needs. One of the essentialfundamentals of CRM is that it is substantially simpler to offer into a establishedclient than get another client.

This long haul relationship is set up in viewof coordinated learning about the client, including: ·       Age   ·       Occupation   ·       Net worth   ·       Marital status   ·       Education   ·       Children   ·       Income   ·       Address   The idea behind makingthe 360 degree perspective of the client is to unite information from a widerange of places in request to coordinate the information and accomplish agenuinely strong and far reaching perspective of the client.  Figure3  However, there arechallenges to integrating all this data, such as:1.     Datafinding in first place.2.     Datamaintainence using different technologies3.     Mergingthe gathered data4.     Maintainingcustomer’s profile up to date5.     Managementof volume of collected data Unstructured contact file CUSTOMER ID   ·       name ·       age ·       gender ·       address ·       phone ·       occupation ·       Income  Independent from anyoneelse the information accumulated as a major aspect of this procedure isprofitable.

In any case, to make a genuine 360 degree view of the client, oneshould upgrade this information with the rich vein of unstructured clientcorrespondences data. At exactly that point will you have the completeviewpoint. Rather than simply knowing odd actualities about the client, theorganization can recognize what the client has been stating what communicationhave happened. So as to accomplish the 360 degree perspective of the client,bunches of different kinds of data are coordinated together.  Figure4    BUILDINGTHE UNSTRUCTURED CONTACT FILE  There are variousmethods to accomplish build of an unstructured file. Using an example of email,the easiest and common way is to index the un-structured the contact file andleave email from where they are located originally. With the use of thistechnique , an index is created for every communication, which contains fewitems such as :- • Communication date• With whom thecommunication is directed• Customer’s name andidentification• Email’s location Whenever anycorporation wants to figure out if there is any communication, the index isused. If it seems that the communication is relevant, the corporation can seethe storage location of the email and also can read the email.

Alternately, theactual email sent with the index and there is no requirement of further search.This approach requires more system resources , it does reduces the requiredwork finding a specific email.   How Semi-Structured Data Fits with Structuredand Unstructured DataSemi-structured datakeeps internal markings that acknowledge separate data elements, that empowersinformation grouping and chain of commands. The two reports and databases willbe semi-structured. This information just represents  around 5-10% of the semi-structured/structured/unstructureddata pie, but also has basic business use cases.Email is an very basiccase of a semi-structured data type. Although further developed examination toolsare important for string chase, close dedupe, and idea seeking; email’s localmetadata empowers grouping and catchphrase looking with no extra tools.  Semi-structured Dataexamples :-·      Markup language XMLIt is a semi organized language.

XML is a course of action of report encoding decides that describes a human-andmachine-understandable organization. Its esteem is that its tag-drivenstructure is significantly adaptable, and coders can change it to universalizedata structure, stockpiling, and transport on the Web.  Open standard JSON JSON is another semi-organized information exchange arrange. Java iscomprehended in the name yet other C-like programming dialects remember it.

Itsstructure includes name/esteem matches (ex question), and an asked for esteemlist (ex group). Since the structure is replaceable among dialects, JSONsurpasses desires at transmitting data between web applications and servers.  NoSQL Semi-structured info is a crucial piece ofdifferent NoSQL databases. NoSQL databases qualification from relativedatabases since they don’t separate the association from the information. Thissettles on NoSQL a better call than store data that doesn’t adequatelycoordinate into the record and table configuration, for instance, content withdynamical lengths. It moreover takes into thought less hard informationexchange between databases. Exactly a considerable measure of as yet NoSQL databases like Couchbase and MongoDB to boot intertwine semi-organized informationby locally set away them inside the JSON arrange.   Structured vs Unstructured Data: Next GenerationTools are Game ChangersThere are new tools whichare accessible to interrupt unstructured data.

Most of these tools rely onmachine learning. Structured data examination may also use machine learning,the huge volume and a huge range of various kind of unstructured data needs it.Unstructured information examination with machine-learning insight enablesassociations to :- Examine advanced interchanges for consistence. Fizzled consistence cancost organizations a huge number of dollars in expenses and lost business.

Example acknowledgment and email threading investigation programming seeksenormous measures of email and talk information for potential resistance. Acurrent illustration incorporates Volkswagen’s misfortunes, who may have stayedaway from a gigantic fines and reputational hits by utilizing investigation toscreen interchanges for suspicious messages.  Track high-volume client discussions in online networking. Content examination and opinioninvestigation gives investigators a chance to survey positive and negativeaftereffects of showcasing efforts, or even recognize online dangers. Thislevel of examination is significantly more complex straightforward keyword hunt,which can just report fundamentals like how regularly publications specifiedthe organization name amid another campaign. New investigation likewiseincorporate setting: was the specify positive or negative? Were blurbsresponding to each other? What was the tone of responses to officialdeclarations? The car business for instance is intensely associated withinvestigating online networking, since auto purchasers frequently swing todifferent notices to measure their auto purchasing background. Investigatorsutilize a blend of content mining and assessment examination to trackauto-related client posts on Twitter and Facebook.

 Increase new advertising insight. Machine-learninginvestigation devices rapidly chip away at gigantic measures of archives todissect client conduct. A noteworthy magazine distributer connected contentmining to countless articles, breaking down each different production by theprevalence of major subtopics.

At that point they expanded examination over alltheir substance properties to see which general themes got the mostconsideration by client statistic. The investigation kept running crosswiseover countless bits of substance over all productions, and cross-referencedhotly debated issue comes about by sections. The outcome was a rich instructionon which points were most intriguing to particular clients, and whichadvertising messages resounded most unequivocally with them.

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