In the past 20 years ago traditional visual advertising, content was really worth investing in like magazine spreads, billboards, TV commercials. These things were the heartbeat of the advertisement.
Times have now changed. These kinds of promotion are correlated with business giants and global consumer people, not small business companies. The digital era of advertising has in turn created a new sort of visual media. Starting from banners to infographics, Twitter image attachments to movies on YouTube, visual media has taken on a totally different form.
This type of visual media is more reachable, but is it worth investing in?
Here is the reason why it is a good investment.
But Why Visual Advertising?
You can visual in front of almost any kind of digital advertising and make it even more attractive to your daily consumer. Social media marketing is dull today but visual social media marketing is the most trending thing.
In recent visual marketing you will notice that with every step towards visual articles for a focus, blogging reduced bit by bit. Now everyone is in all about the brand new viral tweet using four pictures and hardly 20 characters.
In short, visual social media is eye catching without needing somebody’s whole attention to be dedicated to it. However, for all these quick transactions, leads continue to be generated and companies profit from micro-engagements.
1. Engage More Users
Possibly the number one reason to invest in visual content is due to user engagement. Again, Internet users prefer to use their own eyes for light reading and image sharing, like when they wanted to see an informative article and want to share to their friends. Visual content can raise your content engagement stats by more than 50 percent. You can inspire a lot of engagement with a wonderful pic and snappy copy text.
3. The power of UGC
UGC stands for user generated content (UGC). Together with the introduction of smartphones into our cultural standards, anybody can be a professional photographer provided that they possess the latest iPhone. But many people can’t write a killer blog. The reason UGC is generally visual is since visual mediums are somewhat more reachable. You will need a phone to have a fantastic photograph, but you want a level or writing expertise to craft a fantastic blog.
2. Recognition of Brand Identity
Your brand is almost completely visual. Parts of your brand are way more conceptual, such as its voice and character. Other areas like color scheme and logo, however, rely entirely on visual involvement to be known. If you would like to ask yourself why visual content promotion is effective, ask yourself why people identify so strongly on logos.
4. Traffic Analysis
Want to improve your traffic and visibility statistics? Visual content is helpful in this. Visually engaging stimulant are more inclined to attract people to your website or social media feed.
5. Short and sweet content
Keep your visual content short such as the subheading. Visual content may take large amounts of data and reduce it into something which’s fairly short.
Just how long does it take you to see a book as in comparison to viewing the film based on mentioned book? Exactly the identical logic applies here. The only difference is that unlike the war on novel originals and film adaptations, visual content largely wins out.