In any business the sales andmarketing departments will have practices that meet legal, regulatory andethical requirements. The scope of these practices are a set of procedures,processes and actions which are designed to work alongside rules andregulations as well as considering ethical dilemmas.

In business, a procedureis a specific way of doing something, an action is doing something to reach apredetermined goal and a process is a series of actions to achieve a goal. At Flightcase Warehouse we use aCRM system to capture the details of every person who places an order with usas well as using social media platforms and email marketing to reach a wideraudience. This enables us to adjust our marketing to appeal to everyone and notoffend anyone.

The handling of people’s private data means that certainprocedures must be followed to comply with The Data Protection Act 1998. Theprocedures would include only asking for data which is necessary, as well asgiving a justified reason for the length of time that we will hold theinformation for and the purpose of us collecting the data is made obvious andapparent. All data that we hold is keptsecurely in our CRM system and is only available to those who need to use it. ┬áSales and Marketing areimportant as they are the part of any business that is most exposed andspecifically to the public, it is important that these requirements arefollowed as customers may be offended and this is going against companypolicies and acts which could harm the business. It could also lead to beingsued or taken to court depending on the severity. Legal requirements for exampleare making people aware what goes into the making of the product.

Another legalrequirement is to following acts such as the data protection act, the handlingof a customer’s sensitive data for example their payment details and address isvery important and must be dealt with correctly by following procedures. Regulatory requirements are lawsput in place by the government. Businesses must follow these regulations asthey are all legal requirements. Regulations are put in place to ensure that government procedures arefollowed. This is to ensure all actions that can be taken to make sure all theproducts manufactured and sold by the business meet government requirements andregulations.Ethical requirements are put inplace to help, protect and keep employees from been discriminated against. Lawssuch as the human rights act will protect people of all different ethnicitiesbeing discriminated against.

In sales and marketing, the people that you willbe exposed to and must work with will be diverse meaning they will havedifferent religious beliefs or be a different ethnicity. This must berespected, and the human rights act must be followed. It is of utmostimportance that no one is discriminated against or treated any differently andif this behaviour does occur in the workplace or anywhere it is breaking thelaw.


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