HOW TO BUILD A STRONGONLINE PRESENCE FOR YOUR BRAND INTRODUCTIONWelive in a mobile age and so should your brand. People get the information neededto conduct their daily lives from the Internet – typically from their mobiledevices. A recent study shows that 64% of consumers prefer to buy from brands thatare visible and can be contacted online.Anonline presence is the representation of your brand on the Internet and foryour brand to be visible and well represented; it is crucial to build a thrivingonline presence that works for the mobile users. Here are a few mediums forbuilding an online presence for your brand.
Build A Website That IsMobile Device And User FriendlyA website is a must. Itprovides quick access to key information that your potential customers need inorder to use your services. A professional website also increases yourcredibility and encourages the trust of potential customers.
Where applicable,ensure the website has a blog section and write interesting and entertainingblog posts that positions your brand as a thought leader in her industry. Researchhas shown that over 90% of consumers prefer to get information from a brand’swebsite rather than a social media page. Create Interesting ContentAnd Video for Social MediaAs well as your website, yoursocial media platforms can also be used to build an online social mediapresence. Social media is still a very powerful tool; it allows you engage withpotential customers and share content easily. People love live visuals. Videoand live streaming are dominating the social media ecosystem. According toWordstream.
com, video drives a 157% increase in organic traffic from searchengine result pages, and video on a landing page can increase conversion by 80%or more. There’s really no limit when it comes to the kind of content youshare, make sure to share content on popular sites such as Instagram, Twitter,YouTube and Facebook and provide links to them on your website to encouragewebsite visitors to follow you and like your business page. Use hashtags tomaximize exposure to further build your online presence.A Branded EmailNewsletterEmail Marketing remainsone of the most effective ways to reach your customers.
A monthly emailnewsletter builds brand awareness. Research has shown that Email Marketingoutperforms social media as a marketing tool. A branded email address should beused, as survey shows that consumers would trust a company-branded emailaddress more than a free email address. CONCLUSIONToday, everyone is going mobile.
Build youronline presence with a mobile-oriented well-designed website, with easynavigations and a simple integrated payment system where necessary, interestingvideos and content on all social media platforms and an email campaign thatlinks to your website.