Hispanicintegration into the American business world serves as a great example of howthere were initial failures and struggles, but by analyzing the problems intargeting Hispanic customers and with the aid of strategic planning efforts bylocal governments allowed for a thriving commercial industry.  The targeting of minority groups regardingcommerce started around the 1960s but many of these business developmentprograms were flawed.  The failingMinority Business Enterprise (MBEsj1 )1 assistance programs asthey were known needed 3 major changes to turn the tide according to TimothyBates who wrote a case study on MBE programs: (1)Targeting poor ghetto neighborhoods in an attempt to gaincustomers should be decreased. (2) Targeting individuals with a low salaryshould be decreased. (3) The indirect encouragement of fraud due to thesubstandard management of the MBE programs.

  Although these reform statements may seemcontroversial, these changes were necessary for successful programs to developthat could then address the poor Hispanic neighborhoods.  In a case study2 done in the 1990s, thosewho invested in Hispanic minority businesses faced failure due to poormanagement programs or poor neighborhoods. Therefore, in the late 1990s, in Orange County, Florida, the HispanicBusiness Initiative Fund (HBIF) was founded, what replaced the MBE programs.  Orange County is located in Central Florida,a Hispanic-concentrated area.  This economic development program3under the Orange County government was created to aid Hispanic businesses at alocal level in Orlando by providing strategic planning in targeting and gainingHispanic customers.  As minorities suchas African Americans and Hispanics are joining the political sphere, they haverepresented their people’s greatest concern being high levels of unemploymentin this time period.  Evidently the HBIFserves to administer to the need of jobgeneration4. In a survey conducted in 1988, Hispanic and Blackshave close to 60% in negative financial assets in striking contrast to the 31%for white Americans.

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  A significantreason for the lack of social capital and assets is the language barrier forHispanic Americans to even enter the American business system.  The HBIF set goals such as providingtechnical assistance and professional services for the success of investing inand aiding Hispanic businesses.  Manyother organizations followed HBIF’s ways to develop their investment in Hispanicbusiness in the ethnic communities throughout the U.S.

  Hispanic businesses increased by 70% from1982 to sj2 1987.51 Bates,Timothy. “Why Do Minority Business Development Programs Generate so LittleMinority Business Development?” Economic Development Quarterly,vol. 9, no.

1, 1995, pp. 3–14., doi:10.1177/089124249500900101.

Accessed 21Nov. 20172 ARISTIGUETA, MARIA P., and JOSE I.

FERNANDEZ. “HOMEGROWN ECONOMICDEVELOPMENT: IMPLEMENTING THE HISPANIC BUSINESS INITIATIVE FUND IN CENTRALFLORIDA.” Public Administration Quarterly, vol. 22, no. 3, 1998,pp.

315–330. JSTOR, JSTOR, www.jstor.org/stable/40862323. Accessed 21 Nov. 20173Local government administration in maintain businesses4The efforts taken by local governments or organizations to increase employmentopportunities 5 ARISTIGUETA, MARIA P.

, and JOSE I. FERNANDEZ. “HOMEGROWNECONOMIC DEVELOPMENT: IMPLEMENTING THE HISPANIC BUSINESS INITIATIVE FUND INCENTRAL FLORIDA.

” Public Administration Quarterly, vol. 22, no. 3,1998, pp.

315–330. JSTOR, JSTOR, www.jstor.org/stable/40862323. sj1Addcitation  sj2Maybetie back to investigation

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