Firstof all, there is no universal definition of the sharing economy. The sharingeconomy is mainly based on the standard of ‘collaborative consumption’. Thedefinition of collaborative consumption is mentioned as “the peer-to-peer-basedactivity of obtaining, giving, or sharing the access to goods and services,coordinated through community-based online services” (Hamari, Sjöklint &Ukkonen, 2016). However, others prefer the label ‘collaborative economy’, whichis described as the activity of giving, sharing, or obtaining access to goodsand services, directed through community-based services (Hamari et al.

, 2016). The websites of sharing economies match supply anddemand at a lower expense than owning a good. Furthermore, these websites alsooffer a way to assure trust by feedback loops and the screening of people. (TheEconomist, 2013, as cited in Täuscher & Laudien, 2017).

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In this way, thesharing economy can offer flexibility to its workers, both for people running asecond job and for parents who feel the need for a flexible schedule that canbe settled with familial obligations (Sundararajan, 2014, as cited in Täuscher& Laudien, 2017). The sharing economy is often used among those strugglingfinancially or the unemployed (Dillahund & Malone, 2015, as cited inTäuscher & Laudien, 2017). The ideal of sharing tends to be a mutual actthat links people to each other. A new type of consumerism develops from theprospects of mass communication and collaboration which are provided by newtechnologies (Botsman & Rogers, 2010, as cited in Privitera, 2016).

 Digital platformPlatformsbring together consumers and producers in high-value interactions. Theirprimary assets are interactions and information, which together form the basisof their competitive advantage and the value they construct. All platforms havethe same basic structure. First, the owners of the platform, who control theirgovernance and intellectual property. Second, the providers, who assist whenthe platform interferes with its users. Last, the producers and consumers, whocreate and use those offerings (Van Alstyne et al.

, 2016). The assets that are used in platforms are often 

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