The previous Government commissioned Sir Peter North to head an independent review of measure available to combat drink and drug driving. Sir Peter’s report covers a wide range of issues and makes 51 detailed recommendations, which we need to consider carefully with other Government departments. In doing so, it is important to investigate fully the economic impact of any suggested changes to the law, taking account of the current financial and economic situation.

The second three-year review of the government’s Road Safety Strategy “Tomorrow’s Roads: Safer for Everyone” committed to the establishment of a Road Safety Delivery Board. The Board consists of senior members of the agencies responsible for delivering road safety on the ground. Through their expertise and contacts, and in dialogue with each other, the Board’s task is to spread best practice and tackle obstacles. As the name implies, the Board’s overwhelming focus is on delivery on the ground. To further support local highway authorities in delivering casualty reduction targets locally, an annual ? million Road Safety Partnership Grant Scheme was launched at the end of October 2006, inviting bids from all local highway authorities in England. How and why the Department for Transport is committed to reducing the number of injuries and fatalities caused by excessive or inappropriate speed. This section incorporates information and guidance about the use and management of safety cameras (speed cameras and red light cameras) in the UK. DfT road safety research projects covering the behaviour of drivers and other road users, and measures that can be taken to promote greater road safety.

Road deaths and injuries are a 365-days a year problem and road safety professionals and emergency services work tirelessly year-round to stop the tragedies. Awareness raising national events such as Road Safety Week can help give education, promotion or enforcement campaigns a boost with greater coverage in your media and support from the public. Road crashes are not road accidents. They are preventable and must be stopped. Brake works to stop road deaths and provides help and support to the victims of road death and injury. What can we do to improve road safety for children and adolescents? . 2 million die in road accidents each year. A child is killed in an accident every three minutes. Road safety is increasingly becoming a major killer and a worldwide concern, particularly for young people. What can we do to address the issue? The media has been a largely overlooked factor in creating road safety awareness. Celebrity endorsements, coupled with television messages on prime-time slots and peer education programmes would provide an accessible and engaging means of promoting awareness, particularly among young people.

They would convey the message that safe driving is “cool” driving, and constantly reinforce that drunken driving, using a cell phone on the road and driving without a seatbelt (or helmet) are not only dangerous, but “seriously unfashionable. ” Celebrities could also actively encourage walking or cycling whenever and wherever possible. Safe Road User awards at the school level would provide an incentive for many children to follow road safety rules. Road safety education programmes can also be extended to adults at the workplace, particularly those from disadvantaged backgrounds.

This would hold particular importance for parents, and efforts must be made to involve them as much as possible. There is a need for stricter licensing laws, particularly with regard to public transport operators. Laws could require prominent display of the driver’s license on his/her vehicle while driving, in addition to safety regulations (such as adequate maintenance and the use of the seatbelt) and random breath testing policies. Policies could provide for the creation of better roads and pavements, supervised playing areas for children and monitored crossings near schools.

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