The Company FARM PARADISE is a Floriculture based business. Floriculture or flower farming as it is popularly called is a discipline of Horticulture, and is the study of growing and marketing flowers and foliage plants. FARM PARADISE includes cultivation of flowering and ornamental plants for sales or for use as raw materials in cosmetic and perfume industry and the pharmaceutical sector. Product and Services To establish and operate a cut flower greenhouse operation producing and selling quality flowers to contract buyers, auction, customer walk-ins and retail flower shops. Target Market

The target audiences of FARM PARADISE are auction buyers, wholesalers, and Gash and carry. Apart from this the management team keeps track on key sales area to proceed on a risk free track and to increase the profit simultaneously. Competition The eminent competitions for FARM PARADISE are local and other regional floriculture businesses, large scale and small scale flower shops and retail outlets. Marketing and Sales strategy 1. Promising in delivering high quality products to customers. 2. Credit policies for large scale buyers and wholesalers. 3. Promoting the company offerings through advertising. . Facilitating online and mobile trading services. 5. Determining price by analyzing competitors price to gain the competitive advantage. 6. Promising timely delivery . Operations Farm safety is the major concern of the operation. An environment assessment plan for the operation has been completed and as a result of that the farm is incorporated in a rural locality. The overall investment for this business reaches 10 lakhs inclusive of equipments required for efficient farming such as Irrigation system, recycling system, tractor, spray equipment, scales, meters and tools. Management

The business operates as a sole proprietorship under the business named of FARM PARADISE. The management team also includes managers, plantation experts and supervisors, project coordinators etc. Research and teaching are some other avenues of employment in the field. Development In India, Floriculture industry comprises flower trade, production of nursery plants and potted plants, seed and bulb production, micro propagation and extraction of essential oils. FARM PARADISE concentrates on creating new employment opportunities in farming, establishing territories in different localities, developing farming culture by technology up gradation.

By examining the growth and in a less competitive sector the FARM PARADISE business is also anticipated to grow with it simultaneously to survive for a long run. Financials As FARM PARADISE is a sole proprietorship business the owner owns the entire liability of it and enjoys the returns either. The entire investment amount summing up of Rs 10 lakhs is invested by the proprietor himself and with no outside funds. The proprietor holds the authority to enjoy both profit and loss till the business is in operation. Funds sought and uses

Uses of funds: Rs 400000 is requires establishing and operating the business Rs 350000 for building and improvements. Rs 50000 for equipments. Rs 200000 as operating capital. As per the overall assessments and figuring out the booming demand in floriculture business, the FARM PARADISE gains a high reputation in the floriculture sector and simultaneously increases the profit scale and bench mark to survive for a longer span, the proprietor enjoys a great return on investment during a long run of business and during winding up in any circumstances.

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