DATA COMMUNICATION AND
Maham Babar (15001054-011)
Sajal Malik (15001054-021)
LECTURER MUHAMMAD FARHAN
v History of Company
v SWOT Analysis(Related to technology)
v Technology used by firm
v Firm communication structure(internal and external)
v Future plans
Firstly, we are thankful to ALLAH for giving us supporting parents. Then I
would like to thanks my teacher Muhammad
Farhan, who gave us project of Data Communication and Networking on
“UFONE”, and also helped us a lot. We learned a lot from this project. I also must thanks my friends and seniors who encourages us a
lot and we have completed our DCN project.
PTML or Ufone is a Pakistani company who
started in 29 January, 2001 in Islamabad. Ufone is the best service provider
company in Pakistan and has market share of 13%. It is public type company. It
has 18 million subscribers. Ufone provides huge number of services and packages
and facilitate their customers in a variety of ways. Ufone mainly focuses on to
be leading brand in cellular industry. Its head quarter is loacated in Blue
area, Islamabad. Ufone serves in more than 2336 cities. It includes both
postpaid and prepaid products. Mr. Rashid khan is the CEO of ufone who are
serving ufone in a best way. The motto of ufone is ” Its allabout U”. Its
parent company is PTCL.
The person whom we interviewed:
To be the
No.1 telecommunication service provider in Pakistan. By offering best service
to our customers and serving them in a best way.
To earn huge
profit and to provide best coverage worldwide.
Ø Prepaid tariff
Ø Bundle offers
Ø SIM lgao offer
Ø International calling
Ø U share
Ø Ufone conference call
Ø Prepaid roaming
Ø International MMS
Ø Recharge options
Ø Prepaid call details
Ø Postpaid tariff
Ø Monthly SMS package
Ø Value added services
Ø Customer care
Ø HBL and Ufone promo
Ø Boundless roaming
Ø Supplementary connection
Ø International calling tariff
Ufone Target market:
Ufone as a
whole targets ‘THE YOUTH’.
SWOT Analysis (Related to
• S indicate Strength
• W shows Weakness
• O depicts Opportunities
• T for Threats
• As ufone
has introduced 3G network in Pakistan in place of 4G in front of other
telecommunication service providers but it gives much better coverage of 3G
service in whole Pakistan at best rates.
•Home grown industry:
Ufone is home grown industry because this is the first
telecommunication industry who build in Pakistan by PTCL and PTML. It is also
backed by government.
• 3G SERVICE:
According to them they have 3G service is strength
for them because they have very good response of 3G service from the very first
day they launch it and till now they have very good response. They have large
number of users who use their 3G service and appreciate them a lot.
country that provide service in all countries of Pakistan and has best network
chunk of the budget minded users.
• Ufone is
providing network coverage in more than 750 cities, towns of Pakistan and across
all major highways. It has towers placed after every 4-5 km in unpopulated
areas and after 2-3 km in populated or crowded areas.
• They have
the latest technology as compared to other telecommunication service provider
• It is easy
for them to introduce new technology as government is backing them. They can
easily launch high quality 4G service.
• Ufone has
more than 150 international operators in almost more than 79 countries.
• Ufone is
proud to have very efficient and
friendly customer service and has nearly
250 franchisees in whole country who are serving customers in a best way..
• Ufone has
almost 19 miilion subscribers in 2009 and is increasing day by day.
• Ufone was
the only first cellular Company in Pakistan who introduced the service of GPRS
and has competitive advantage over other companies.
• GPRS Roaming
facility of ufone is available across 59 countries which includes Kuwait,saudia
• 4G SERVICE:
Ufone doesnot have 4G service while all
other cellular networks likezong have 4G
service in Pakistan.
• This is one of the major declineof ufone as 4G
demand is increasing day by day in all areas of Pakistan.
• Ufone is
very hopeful to take 4G license as soon as possible.
• It has
many franchises in the whole country but as its customers are increasing day by
day so its present franchises are not enough to fulfill the needs of its
customers so new franchises must be introduced in rural areas as well.
• Ufone also
faces problems relevant to its network as it get jammed or sometimes totally
stops on special occasions
coverage on Southern part of Pakistan is quite good but in northern areas its
coverage is a bit poor so ufone must has focus on this weakness.
Ufone could must introduce some new,unique and innovative services
to attract customers.
should have to target corporate sector. This opportunity must be availed.
• As they
are subsidiary of PTML and PTCL so they can easily acquire as much fund needed
to improve their current technology with latest 4G technology.
• It is
making more profit by running 3G service because ufone is = able to make profit
by providing best 3G service o their users in all cities
technology must be introduced very soon so accomplish their mission.
• Ufone have
opportunity over 4G because the 4G mobile phones are quite expensive and the 3G
mobile phone are available at low cost in market upto 8000 – 11000 the 3G
supported phones are available easily.
• It should
also introduce some new and interesting packages for internet users espacilly
for youth to get their attention towards ufone so then many people will switch
from other networks towards ufone.
should import latest technology equipment from China because they are selling
the best technology at very very low rates
so it will not only help Ufone to be No.1 technologically but also will help
Ufone to reduce its cost and to increase number of its subscribers.
competition between mobile services provider in the country and installation of
latest technology by other companies.
competitors of ufone have successfully launched 4G service. Ufone have threat from their
competitors because ufone haven’t launch 4G service yet. Ufone feel the threat that if the mobile companies made
4G supported mobiles in huge number so
the users of ufone left the ufone service and start using 4G services of the
mobile operators also now has the GSM technology that is another big threat for
new threat for ufone is that, the competitors of ufone now introducing 3G and
4G WiFi and chargeable devices ( clouds) so ufone has to focus on this
• Ufone has
threat from zong as zong has the most latest technology and system and is also
providing service at very low rates.
TECHNOLOGIES OF UFONE
Ufone used GSM previously.
Now ufone use 3G and about to launch 4G so the number of ufone
subscribers will increase and they will generate more revenue.
Ufone has many
towers. In populated areas where most building are located one tower provide
2-3 km coverage. And in areas which are not populated one tower provide 4-5 km
coverage. Network coverage in 10,000 locations and across all major highways of
business companies take pride in constantly changing their strategies and rules
according to the demands of customers and surely Ufone is one of those
companies who focuses on this point. The company is pioneer in many respects
and known for introducing latest technologies.
Mobile broadband (HSPA+)
to 1800 MHz
GSM 2.0 G
Mobile banking (U-Paisa)
BAND 1 ( Almost 2100 MHz)
BAND 8 ( Almost 900 MHz)
Ufone is provding VAS (Value Added Services) to its users. Ufone is providing
all those services which competitors are providing.
Ufone firstly introduced MMS (Multimedia Messaging Services)
GPRS (General Packet Radio Services)
VPN (Virtual Private Networks)
WAP (Wireless Application Protocol)
Ufone now also provides 3G & 4G
VAS: Satisfying all your cravings. Ufone
satisfy all your cravings and indulge you in true essence of the term. With the
Ufone Value Added Services, you can compile
your whole external environment right in your mobile.
MMS: You can now get latest and updated
MMS alerts on your cell phone by using this ufone service.
GPRS: You can easily configure your mobile phone by
using ufone GPRS service.
VPN: You can get customized platform by using this
ufone service and you can easily meet your requirements.
WAP: Ufone allows you to enter in WAP and
abled you to download any thing from a wide variety of Ufone most famous
content, services and applications directly from their handsets.
3G is the third generation of wireless
technology. 3G networks enable you to make video calls, watch live TV, access
high speed internet and enjoy live streaming for an enhanced mobile Internet
UFONE FUTURE PLAN ABOUT TECHNOLOGIES:
Ufone will provide the service “two
numbers in one SIM”. As no other
operator in the country has achieved this valuable and unique feature and only
a very few operators in this area are able make this technical milestone. Interesting fact about this features is that
all the primary number are also available in secondary number.
technology is used in a way that at one number 2 IPN is provided and is used
with a same bandwidth of 1900. This gives core advantages to its customers.
HIERARCHY OF UFONE
MANAGEMENT HIERARCHY OF UFONE:
management, Ufone team works step by step. Firstly Board of director is very
important and then CEO is at the 2nd number. And then the project
director of Ufone Company is of great importance.The executive management team
is responsible for long termplanning andmajor decision making. The EMT provides
a five year plan to Board of Director and for each year separately. Both of
these plans were reviewed every quarter in the Board Meeting.
and targets are allocated, all the VPS are fully authorized to take any
decision pertaining to their respective departments from the Hierarchy and
structure of their department to all the policy matters pertaining to their
Project director are included:
MARKETING HIERARCHY OF UFONE:
Hierarchy, firstly CEO is very important like management hierarchy of Ufone.
Then HOD (Head of Department) and after the HOD there are Senior Executives
& then the Management trainers and at the last Internees.
COMMUNICATION STRUCTURE (EXTERNAL AND
As the world of telecommunications
advances day by day or we can say that wiyhin seconds, ufone promises its loyal
customers to stay tuned about developing and meeting their expectations,
because at Ufone, it’s all about you.
differences in communications that occurs inside the organization and that
occurs outside the organization are the main content and the audience. In Internal communications employees and stakeholders are included and in
External communications clients, general public and customers are included.
communicate with its internal and external customers using all the
communication medium i.e. emails, notices, MIBs (Management Information
Bulletins) time to time ensure all employees abreast with their latest
policies, internal changes and various announcements. For External customers
Ufone uses TVCs as their major communication channel. In addition Ufone inform
the changes in tariff plans or any update in PTA’s policies or its own
commercial policies through product broachers, leaflets, posters, emails, Road
INTERNAL COMMUNICATION OF UFONE:
policies and procedures pertaining to work are available through IS system.
update is informed through Email.
· CEO along with EMT meets the
employees every quarter to abreast and discusses employees over the current
EXTERNAL COMMUNICATION OF UFONE:
relation department to deal with government department.
communicates its product offerings through TVCs, print media, Hoardings, Radio
channels, Event Management etc.
through sales channels.
Ufone is committed to providing you quality
coverage and clear connectivity. WithUfone, you enjoy a host of value
added services and data connectivity with the best network in
Pakistan, all at the most reasonable prices.
LIST OF SERVICES:
ü Post pay roaming service
ü In flight roaming
ü Prepaid roaming
ü Value added service
ü Ufone app service
ü Ufone business SMS
ü U Examiner
ü U English
ü U Question
ü Ufone media station
ü U Movies
ü Ufone fun services
ü Ufone U Track
ü U Kismat
ü SMS Song search
ü Ufone video messaging
ü U game service
ü Current affair portal
ü U bazaar
ü Islamic services
ü Hajj guide
ü Background music service
ü Song dedication service
ü U singer
ü U tunes
ü SMS gift box
ü U directory
ü Social corner
ü Bat cheet service
ü Face book alerts
ü My status
ü Ufone dosti
ü Voice book
ü Cricket club
ü Ufone auto reply
ü Bolo English
ü Call features
ü Ufone collect calls
ü Ufone food court
ü Missed call notification
ü Smart code
ü SMS backup service
ü U Block
ü U Advance
ü U Monitor
ü U Notifications
ü U Payment
ü U Search
ü U Reminder
ü Ufone voice mail
FUTURE PLANS OF UFONE:
be no.1 network and provide best quality service.
remain strong force in cellular industry of Pakistan.
v Maintaining high quality service.
Ufone spends heavy amount on advertisement. Ufone has its own
advertising department because its packages changes time to time. Ufone advertising department is responsible
for all ads and promotions.
After completion of report on Ufone I found that their
arevsome reasons for Ufone that its customer rate and market sharing is
declining day by day and is serious threat to the company.
Firstly UFONE should has to introduce strategy and must
try to capture multinationals CO.
It should provide packages at very very low cost as
compare to other companies so that other network users can switch to ufone.
It can also provide customers better quality services by extending
its range of coverage in all areas and placing more towers for quality service.
Ufone also needs to
focus more on its own advertisements
instead of leg pulling of its key customers
As ufone is fighting war with Zong it spent a lot of money
on its advertisement but it makes custiomer dissatisfactory. So it must focus
on its products and services.
Ufone sometimes makes such advertisement which are
unacceptable to local culture.
The last suggestion but not the least, Ufone should be
aware of its competitor moves and their value added activities which are
increasing day by day.
It should keep an
eye on all its competitors mainly the two companies which are rank above ufone.
These suggestions must be noticed for making ufone the