Das et al (2015), e-commerce is growing exponentiallyin Indian markets.

This growth in internet usage is increasing day by day inthe world and so in India. Internet using population is growing so fast thatsoon India will be at number one in the world. Currently, India is ranked atsecond preceding the United States. The country has seen an unbelievable growthin internet usage in 2000 – 2016 by 9142.5%. But still only 36.5% of Indianpopulation uses the internet and so there is a big scope of increasing theonline market in the future.

). According to the study the online travelbusiness accounts of 70% of the total e-commerce in India. International tradeis growing and foreign investors are understanding the potential for investingin Indian e-commerce sector. Internet giants like Google, Facebook andMicrosoft are investing in India. Recently Chinese e-commerce company Alibabagroup invested a huge amount of money in a Delhi NCR based start-up PayTM rununder the parent company One97 Communications. These e-commerce companies havealso started their logistics component for expanding their businessChanana et al (2012) extends literature on ecommerce,since the commercialization of the internet in 1994 there has emerged a newmedium of commerce popularly known as e-commerce.

These companies have fivetypes of business categories known as business-to-business (B2B);business-to-consumer (B2C); business-to-government (B2G); consumer-to-consumer(C2C); and mobile commerce (m-commerce). PayTM is nearly in every category.Forrester, a leading global research and advisory firm has claimed thate-commerce market in India will soon grow the fastest in the Asia-Pacificregion at a compound annual growth rate of around 60%. This means PayTM hascome to the right place at the right time. The business model of PayTM is sosynchronized with the current economic situations in the country that they aregrowing on their own without any external effort. The paper also lists somefuture prospects of India in the ecommerce world.Ghuman et al (2016) is a case study on e-paymentgiants: PayTM and Freecharge.

The research includes the historic details andcurrent scenario of PayTM. One97, the parent company of PayTM started itsbusiness from a mobile recharge company to becoming the country’s largestecommerce company that now has its own payment bank. Its diverse expansion madeit reach to the root level of the consumers. The company has customers bothfrom villages and metropolitans. As a result, PayTM is in the top sevene-commerce companies in the country to have a net worth of at least a billiondollar.

The company has a customer base of more than 100 million. They havearound 13000 working employees and a total fundraise of $1.83 Billion


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