CreateGreat Custom Thumbnails With thumbnails, you have only a splitsecond of a viewer’s attention when they decide which video to watch. Hence,make sure you don’t miss this opportunity to design a thumbnail that reinforceswhat your video is about. Since the thumbnail will also be used a video previewwhen a person embeds the video on their site, it is important to use an imagewith proper dimensions. According to Google’s recommendation, your thumbnailshould:· Be uploaded in image formatssuch as .BMP, .GIF, .JPG, or .
PNG.· Have a resolution of 1280 x 720(minimum width of 640 pixels).· Have an aspect ratio of 16:9· Remain under the 2MB limit.You can upload a custom thumbnail as soonyou upload the video by choosing the option for custom thumbnail. If you wantto add a custom thumbnail to an already-existing video, visit Video Manager andclick Edit for that particular video and click on Custom Thumbnail. Also Read: YouTube Marketing Trends For 2018 Use anEngaging Title Besides thumbnails, users pay closeattention titles. And that is how they decide what they are going to watch.
Although it seems pretty simple, coming up with engaging and interesting titlescan be challenging at times. A good video title should be descriptive enough tomake users compelled to watch, and yet, no very long so that it is cut off whendisplayed. It should sound exciting, but no so over-the-top that it seemsspammy. Don’t forget to include keywords in titles along with a couple ofirresistibly clickable adjectives. UseCalls to Action Having a viewer watch your video and thenleave halfway through it indicates that you have not put enough efforts toallow them to engage with your channel. According to YouTube, there are fourmajor types of user actions, including: subscribing to the channel, watchingmore videos, leaving a comment and liking or sharing a video. To encourageusers to take one or more of these actions, the use of call-to-action isrecommended. Following are some options to add CTAs:· Video Descriptions: add a link to yourwebsite or your social media accounts in the description and ask people toclick on the link.
· Direct Host-Mentions: this is the styleof video where the YouTuber talks to the camera and tells users what action totake.· End-cards: it works similar to simplecards, except that it appears at the end of the video and takes up the wholescreen. Allow EmbeddingYour Videos When you upload videos to your YouTubechannel, you have the option to either allow and disallow embedding. Theembedding feature enables users to take your video and publish it on theirwebsite, blog, or other channels, which can help you gain even more exposure.
You can turn on the feature by visiting the Video Manager, clicking Edit underthe particular video, going to the Advanced Settings and checking the embedoption. To embed the video, a user needs to simply copy and paste the link thatshows up when they click to share. Engage withYour People The rule of engagement is that it worksboth ways; if you want other users to engage with you, you need to engage withthem. Engagement include subscribing to their channels, responding to theircomments, creating and uploading response videos, collaborating with otherbrands and running contests for viewers.
Since YouTube is like a social mediacommunity, like other networks, the engagement on the platform has to berelevant, genuine and real-time. If you engage directly with your viewersthrough responses and contents, it will keep them coming back as well as createloyal viewers.