Cartier was founded by Louis-Francois Cartier in Paris in 1847. Louis-Francois son, Alfred Cartier, and his grandsons popularised the brand internationally. Cartier is well-known mainly for its high-end watches, jewelry and accessories. Cartier has a variety of high-end captivating perfumes that adds to the elegance to the company. Alfred Cartier was a pioneer in using platinum in jewelry-making. Louis Cartier was a pioneer wristwatch designer for men. Louis Cartier was awarded “Jeweler of King and King of Jewelers” title by King Edward VII.J P Morgan who bought the first Cartier Mystery Clock for $3200. Cartier New York flagship was purchased by Pierre Cartier with a pearl necklace. Medieval chastity belts inspired the iconic Love Bracelet design. A Cartier jewel was auctioned at a high price of $30,335,698 in May 2016. Forbes magazine has rated Cartier as the 58th most valuable brand in the world. The emblem for Cartier is the panther which was granted centre stage in the Panthere collection. Cartier has launched several remarkable watch models, including the Santos, the Tank, and the Pasha. Since 2000, Cartier has impacted the traditional Suisse town of La Chaux-de-Fonds in its own way. Cartier’s highly informative watchmaking travelling exhibition was held in Zurich, Singapore and Shanghai whereby more than 150 Cartier historic pieces from the Cartier collection were displayed. The revolutionary forward-thinking visionary Cartier ID One and Cartier ID Two concept watches were among them. On the whole, the exhibition revealed the mysteries of high technology to watch enthusiasts and curious lay visitors. Another Cartier event, the” Cartier Women’s Initiative Awards 2017″ was held in Singapore. The occasion was hosted by participants and guests from all over the world. The Cartier Women’s Initiative Awards aim to provide more visibility to women entrepreneurs. The prize includes US$100,000 as well as invaluable opportunities to make the right industry contacts, and close membership. Presently, Cartier is based in Paris and is a leading member of the Richemont Group of luxury brands. Cartier also displayed its vast collection in Singapore at the Etourdissant Cartier exhibition for a day. Cartier displayed high-end jewelry at the ‘Singapore Pinacotheque de Paris’ exhibition like its popular Etourdissant necklace. Cartier has a great influence in global market, with over 200 stores operating in Singapore and other countries. Tiffany & Company is an American company founded in 1837 by Charles Lewis Tifffany and John B Young. The company is well-known for its elegant luxury goods like jewelry, watches, crystal glassware and other accessories. Tiffany stores are found throughout the world. Tiffany products are also sold through direct-mail, corporate merchandising and the Tiffany Website. The company grew over the early years of the new millennium. Retail locations were opened under the Temple St.Clair and Iridesse monikers. It also has partnership with Little Switzerland. In the past, Tiffany commenced an emphasis upon mass merchandising during the 1990-1991 recession in the United States. A campaign was held to promote Tiffany products at lower prices and diamond rings were sold at US$850. 40 000 people were given brochures which subsequently led them to call a toll-free number and ended boosting the sales. High-style images remained on display in Tiffany stores. Recently, SoftBank and Tiffany & Co. collaborated and designed a cellphone, which was limited to ten copies pressed with 400 diamonds which cost more than 100,000,000 yen.. A Tiffany collection is also on live on Net-a-Porter.com. The legendary New York jeweller, Tiffany, is also available to shop online in over 170 countries worldwide with the partnership of Net-a-Porter. Tiffany & Co.had opened a new jewellery boutique in ION Orchard shopping mall, housing the iconic flagship store in New York and a jewelry salon.