Boeing case study Boeings Dreamliner was a response to the fact they were losing sales to rival aeroplane manufacturers as their planes were beginning to show signs of ageing. As rival manufacturers offered vehicles of more fuel efficiency and seating capacity. I will be exploring how they created it, manufactured it and the business tactics behind it. I will also be looking at how they recruit new employees and their commitment to health and safety in the work place.Firstly, during development, the Boeing engineers wanted an aeroplane not for mass transport but to offer a more luxurious standard jet but still carry a reasonable number of passengers. This resulted in it being a smaller jet than the 747 (which was originally designed as a stop gap before supersonic flight took over however it never did hence the 747 being a massive success). This also led to the 787 being more fuel efficient, a massive plus for airlines and helped boost confidence. This was Boeings plan to bring business back to them since new products draw people away from what they think they are happy with. An example of this working is when a new phone is released to the market which gives the company a massive boost in sales. Boeing manufactured the plane through use of subcontracting parts to other nations and companies. For example, the massive jet engines are made by Rolls Royce, one interesting fact about these engines is that the tips are made from rubber to stop them freezing. The main reason for Boeing subcontracting parts of the plane to other country’s is to tap into the skills and specialisms which they might not have been able to develop in-house, meaning parts can be of higher quality, however this does run the risk of increased manufacturing time and a greater reliance on outside parties and a massive reliance on transport. This could increase production time and if serious enough could incur fines. The main issue with the 787 is that it was delayed and so airlines lost confidence in Boeing as a manufacturer. The delays could mean a flawed design which they could not tolerate and as a result public interest and confidence in the plane dropped meaning the result in sales where not as Boeing had envisaged. However, the Dreamliner still succeeded due to its fuel efficiency and speed which means it functions more as a high-speed premium jet, this means that it gives Boeing a niche market. On the flip side, it gives it a smaller market which might turn airlines away due to the fact it doesn’t work well with their business model of selling tickets on mass instead of higher priced tickets to fewer people.One of the reasons that Boeing is successful is due to their renting scheme which allows smaller airlines to have new planes but not actually make the massive investment of buying one, this helps boost Boeings business. Boeing also has an innovative production system where the whole plane moves and parts are added when needed and as a result Boeing uses a “just in time” system. This is where parts are produced and shipped to Boeing when required and can be put on a plane at any given time and allows planes to be delivered to airlines when needed, meaning sales are increased. This however has drawbacks as if a component arrives late it delays all of the line since there is very little back up stock and so easily means things can be delayed by small components which leads to loss of money and trust by airlines. However, its advantage over batch systems is that less space has to be allocated to storage and so more money can be released to be spent on actual production and other areas of the business. It also allows for rise and fall in production speed. This means that company’s supplying the parts must be able to respond to changes in production and keep a steady supply of parts when they are needed. This gives them an advantage because they can respond in real time to production needs allowing no wasted materials or a need for large storage space which reduces cost and allows Boeing to pay employees more and fund research into development.In conclusion, Boeing’s airliner did not meet expectations because of delays and not fulfilling the needs of the airlines. This was because it was smaller, it did not fit what airlines wanted which was to cram more people in since more people = more profit. This as a result made Boeing lose customers since they went to rival companies. It supplied what they wanted and they trusted it more because of the delays that Boeing had encountered during production.I will now discuss Boeing’s recruitment process. This consists of various events which they attend in order to drum up interest in the field such as the Paris Air Show. They also invest in school education, apprenticeships, scholarships etc for future employees coming into the business and ensuring they get the grades required.If the candidates choose to apply then firstly they go through a vetting process. If they pass this then they are invited to an interview where they will be asked questions on the company and their own CV’s. If they are successful they will be invited to work at the factory for a trail day to see how the potential employees will react when faced with a working environment. If they pass then they will be offered a placement. The first job they will get is to help on the production line often working under an experienced worker where they will gain the experience needed to work by themselves.This gives Boeing an advantage because they can train and nurture the new employee giving them the necessary skills giving Boeing an advantage in innovation.In terms of career progression there is always ways to climb the ladder. This is usually through commitment to the company and a good work ethic. They also offer bonuses. This gives them a distinct advantage due to the fact they are able to increase employee retention and keep the skills in-house and reduces the chances of investing in employees only to have them join a rival.Boeing also focuses on safety with not only their aircraft but also in the work place. For example, their planes are built stronger than needed to ensure than in extreme or unforeseen circumstances the aeroplane can withstand higher forces than required. An example of this would be there systems for surface movement, flaps, rudder etc. These have several back-up systems if one fails.As a result, it gives Boeing a competitive advantage due to an increased confidence from airlines and also having strict health and safety rules. This increases employee retention and decreases time off for injury and loss of money through law suits. This increases production as everyone is working safely and can trust equipment due to safety checks. An example of their safety record would be employees are required to look after their own safety (PPE) and being able to report anything they feel is unsafe anonymously.In conclusion Boeing have given themselves major advantages over their opposition with their techniques and manufacting ways. This makes them a very successful business and why they are currently the largest airplane manufacturer and one of the most economically strong companies on the planet. However the new plane did not bring back buisness and replace the 747 as intended instead larger planes remain populer

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