1. 0 Definition of Media Media refers to communication channels through which news, entertainment, education, data, or promotional messages are disseminated. Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. (Shannon, 2008) Media also can be defined as data storage material divided into three broad categories according to the recording method: (1) Magnetic, such as diskettes, disks, tapes, (2) Optical, such as microfiche, and (3) Magneto-Optical, such as CDs, and DVDs.(Miller, 1976).
2. 0 Definition of Social Justice Social justice came to be regarded as an attribute which the ‘actions’ of society, or the ‘treatment’ of individuals and groups by society, ought to possess (Ryan, 1993). John Stuart Mill (1949) defined social justice as society should treat all equally well who have deserved equally well of it, that is, who have deserved equally well absolutely. This is the highest abstract standard of social and distributive justice; towards which all institutions, and the efforts of all virtuous citizens should be made in the utmost degree to converge.
3. 0 Concept of Justice The concept of social justice is best understood as forming one part of the broader concept of justice in general. To comprehend it properly, it should begin by looking at justice as a whole, and then attempt to mark off that division of justice which we called as social justice. (David Miller, 1976) Social justice, on the other hand, concerns the distribution of benefits and burdens throughout a society, as it results from the major social institutions – property systems, public organizations, etc.It deals with such matters as the regulation of wages and profits, the protection of persons’ rights through the legal system, the allocation of housing, medicine, welfare benefits, etc. 4. 0 Similarly or differently media practitioners and public view social justice 4.
1 Media Practitioner’s View about Social Justice Why social justice seldom successfully achieved by Malaysian media? This is because by using Malaysia as a case study, media practitioners tend to sensational news and profit-oriented basis.For instance, in races and political bias case of the Bumiputera community has had an affirmative action policy since 1971 to elevate their status economically. This has been taken to a national priority, ironically for social justice objectives, growing the wealth of a community that was before underprivileged. Unfortunately it has come as a cost to other minority communities, including the Indians and Chinese, since policies have worked to their disadvantages.Here, how “national priority” is defined is becoming trickier, since the priority of one party (BN) is not the same as another (PKR); neither is the priority of one ethnicity necessarily the same as the other ethnic groups.
In this country, race is a political tool used to benefit certain portions of society, and as a result not all have equal access to economic advancement, even amongst the Malay community. The trick is being able to balance the majority interests whilst at the same time upholding human rights principles. Besides, the media’s view of social justice regarding the religious also can be sensation and on profit making basis.Which there is a case in our country that public argue about religion-debate made by Bar Council. Although, media is the one who should play their part in promote unity by encouraging inter-religious dialogue and a better understanding of cultural heritage and traditions. They must create acceptance and understanding among various ethnic groups and celebrate differences while being guided at all times by the principles of justice, freedom and solidarity but sometimes it has been abused. No society can have genuine peace and stability without social justice.
Justice must be a dominant principle when the media focus on various issues, and especially the socio-economic gap and inequities that continue to mark our society. 4. 2 Public’s View of Social Justice Public concern with the truthfulness of social justice compare with the media’s view towards it. Basically, public concerns with the ways in which all the information gets transmitted can affect the messages being sent. Public’s curiosity to know how the media shapes their personal experiences and how newspaper, television, and film coverage have positively and negatively impacted different groups of people in community.Public also want to know how to interpret media in order to determine the validity, objectivity, or bias of the information presented, enabling them to make informed decisions based on critical analysis regarding the social justice that media published.
Moreover, our community or public generally know that all of us need to do something about media in Malaysia to ensure that the public could get the fact information instead of fake story and know the tools to become well-informed citizens.