automotive industry in India is one of the largest in the world with an annual production of 23.96 million vehicles in FY (fiscal year) 2015–16, following a growth of 2.57 per cent over the last year. The automobile industry accounts for 7.1 per cent of the country’s gross domestic product (GDP).
The Two Wheelers segment, with 81 percent market share, is the leader of the Indian Automobile market, owing to a growing middle class and a young population. Moreover, the growing interest of companies in exploring the rural markets further aided the growth of the sector. The overall Passenger Vehicle (PV) segment has 13 per cent market share.India is also a prominent auto exporter and has strong export growth expectations for the near future.
In FY 2014–15, automobile exports grew by 15 per cent over the last year. In addition, several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in the Two Wheeler (2W) and Four Wheeler (4W) market in the world by 2020Nissan Motor India Pvt Ltd (NMIPL) is a wholly owned subsidiary of Nissan Motor Co. Ltd Japan. The company was incorporated in 2005 and offers innovative and exciting products across hatchback, MUV, SUV and sedan segments in India. Nissan in India has a portfolio of two brands, Nissan and Datsun.
In February 2008, Nissan, together with its global alliance partner Renault signed a MoU with Government of Tamil Nadu to set up a manufacturing plant at Oragadam, near Chennai with an investment of INR 45 billion over a period of 7 years. On 17 March 2010, the Renault-Nissan alliance plant was inaugurated in a record time of 21 months since its ground breaking ceremony in June 2008. Nissan name an abbreviation for the original company, it’s also a combination of Japanese characters “ni” (“sun”) and “ssan” (“product” or “birth”). Thus, Nissan is a product of Japan, the land of raising sun.The present Nissan logo is designed in different shades of silver and black to highlight excellence, sophistication, modernism and creativity of the brand. The word ‘Nissan’ inside the logo features the black font.The Nissan Motor Company typically doesn’t get attention for its seemingly un-creative logo.
After all, it is practically the plainest badge you’ll see on a car. But the emblem, like the name of the automaker, has a rich history behind it. As a visual representation of the company, it’s fits perfectly.AFTER SALES SERVICE Working in a small team with a strong cross-functional focus and exposure to a wide variety of tasks, employees have the opportunity to further their careers in product development engineering and service engineering. Our engineering team work in a fast paced environment with Nissan’s global R&D and production plant teams often travelling nationally and abroad, to establish strategies in the development of components or to resolve service issues quickly and effectively. A strong diagnostic and analytical approach, combined with the ability to communicate effectively in a cross-cultural environment is required to support Nissan’s growth strategy through successfully building on customer satisfaction.
The dealers or distributors must be interviewed to gather data and problems facing the customers with regard to industrial goods performance. In some cases, after sales service can be important of initial purchase of any product and services. CUSTOMER SERVICEArticulate individuals with a passion for joining a leading customer service team, have the opportunity to establish their career in an end to end customer service environment encompassing technical advisory, warranty, compliance and inbound/outbound customer relations. Specifically our National Contact Centre provides shared services support for Nissan Motor Co Australia (NMA), Nissan Financial Services Australia (NFSA) and Nissan’s innovative LEAF.
A strong problem solving and solutions oriented approach is required by employees to successfully add value and support Nissan’s growth strategy.NEED FOR AFTER SALE SERVICE Service is the prompt delivery of the product. It is courteous sales personnel. It is a user or service manual modified to meet the customer needs. It is ready access to a service facility.
It is Knowledgeable, cost effective maintenance, repair, or replacement. Service is dealer support. Service Varies by the product type, the quality of the product, the price of the product, and the distribution Channel employed.MANAGING AFTER SALE SERVICEOne of the major ways to differentiate a service is deliver consistently higher quality service than Competitor. The key is to meet or exceed the target customer’s service quality expectation. Customers’ expectations are formed by their past experience and word of mouth.
The customer choose providers on these bases and, after receiving the service, compare the perceived service with expected service. If the perceived service falls below the expected service, customers lose interest in the provider. AFTER SALES SERVICE STRATEGYCompany must decide how they want to offer after sales service to customers.