Apple was established the first computer on 1stof April 1976 by Steve Jobs and Steve Wozniak and incorporated the company on 3rdJanuary 1977 in California USA.

Why is it called Apple? According to thebiography of Steve Jobs, the name created after he just returned from the applefarm and thought the name sounded “fun, spirited and not intimidating”. The vision of the Apple Inc. is “Apple is committed tobringing the best personal computing experience to student, educators, creativeprofessionals and consumers around the world through its innovative hardware,software and Internet offerings.” While the mission of the Apple Inc. is “Appledesigns Macs, the best personal computers in the world, along the OS X, iLife,iWork and professional software. Apple leads the digital music revolution withits iPods and iTunes online store. Apple has reinvented the mobile phone withits revolutionary iPhone and App Store, and is defining the future of mobilemedia and computing devices with iPad.

“Apple Inc. have sells a variety of related computersoftware, server, accessories and consumer electronics. The most popularproducts are iPhone, iPad, iPod, apple watch and Macintosh computer. Apple Inc.always use their own operating system in all of their product which are iOS,macOS and watchOS.

The company sells and deliver digital content andapplications through the iTunes Store, App Store, Mac App Store and others.Apple is the multinational company based in Californiaand their product has selling in more than 50 countries. The company sells itsproduct worldwide through its retail stores, online store and direct salesforce, as well as through third-party cellular network carriers (Taobao,Lazada), wholesalers and retailers. In addition, Apple is also aiming for amedium to high income consumer demographic. The most successful product ofApple is iPhone, it is available over 50 countries and because of their extremesuccess and they are selling it very well so that the company have increasingtheir market share day by day and quit fast. 

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