An information platform automates the collection of data, provides a method for organizing the library of information and provides analysis using multiple content-types, thereby providing a user with a market understanding necessary to execute rapid and knowledgeable decision making. The information is that which collects and integrates data, observations and intelligence; are methods of information navigation and analysis; and  regardless of its type. The information  is a path of  client/server  implementation that is been  subdivided into four major sections,: (1) Data Retrieval (2) Data Classification and Storage which handles the storage of the information once it has been gathered from a source; (3) Information Browsing, Query, Analysis, and Report Creation which provides information browsing, reporting, and analysis tools; and (4) Desktop Integration where the information platform takes information from a wide variety of formats (HTML, text, spreadsheet) and combines them all into a single format (HTML, text, spreadsheet).Data CollectionThere are Various methods of collecting data are employed by social scientists. The  data collection begins after a research problem has been found and research plan chalked out.Here we get to know the  data generation and attempt to arrive at an abstract typology involving  responses and setting for data collection.Data Data refers to a kind of information that researchers obtain on the subjects, and respondents of the study. In research, data are collected and used to answer the research questions or objectives of the study.ExampleThe data Demographic information such as age, sex, household size, civil status or religion. Social and economic information such as educational attainment, health status, extent of participants in social organizations, occupation, income, housing condition and the like. Scores in exams, grades, etcImportance of data collection Data collection is an  important part of any research because the solution which comes of a study are based on what the data reveal. There are many ways of collecting data. The choice of procedures usually depends on the objectives and design of the study and the availability of time, money and personnel.QuestionnaireQuestionnaire is a structured set of questions usually sent by mail, though sometimes it is delivered by hand also.The hand delivery could be at home,school/college,office,organisation and so on.It is “a document that contains a set of question, the answers to which are to be provided personally .THe importance of the survey is explained to the respondents through a covering letter.usually ,a self addressed stamped envelope is sent to the respondents along with the questionnaire stamped envelope is sent to the respondents along with the questionnaire to reduce their expenses.The follow up request for returning the questionnaire is made through repeated letters.A questionnaire is consisting of a series of questions for the purpose of gathering information from respondents. The questionnaire was invented by the Statistical Society of London in 1838.   Questionnaire is in a Group or individuals – easy with group         Personal contact with subjects or mailed         Cover letter stating completion and return of questionnaire indicates         consent of subject         Can drop off and pick up in person or mail         Mailing with follow-up plan – questionnaire, postcard, questionnaire,         postcard  Advantages – Cheaper, anonymity, no interviewer biasFeature Questionnaires are given to the respondents ,who are asked to read and answer the questions themselves and write their own views . Questions and instructions are addressed to the respondents. Instructions on how to accomplish the questionnaire are clearly specified in the instrument.Advantages A self made  questionnaire is less expensive per respondent than an interview. Although  questionnaire require less time. External influence is avoided. Respondents have time to think before answering because they are not under pressure to give an answer immediately.DisadvantagesThe per respondent cost of self-made questionnaires may be low, but also the  return rate is also generally low, usually less than 50%. Many respondents do not return accomplished questionnaire. Respondents included in the sample may not be representative of the population being studied. No one will answer or clarify questions that may arise. ObservationObservation is a method that employs vision as its main means of data collection.It implies the use of eyes rather than of ears and the voice. It is accurate watching and noting of phenomena as they occur with regard to the cause and effect or mutual relations. It is watching other persons behaviour as it actually happens without controlling it. For example , watching bonded labourers life, or treatment of windows and their drudgery at home provides graphic description of their social life and suffering .Observation is also defined as a”planned methodical watching that involves constraints to improve accuracy”As a means of gathering information for research, may be defined as perceiving data through the senses: sight, hearing, taste, touch and smell.Observation is a method of collecting data by human which is known as primary method, mechanical, and electronics means with direct or indirect contact. Observation is a source of information in the field research. Researcher is not part of the activity taking place, but simply observes. May be identified as observer/research.Participant observer. Researcher takes part in community, organization, or activity. Researcher attempts to learn what it is like to be part of the community, organization, or participate in the activityTYPES OF OBSERVATION1.participant / non-participant2. Systematic / unsystematic 3.Naive/scientific 4.structured /unstructured5.natural/ laboratory6.open/hidden7.direct/indirect8.covert/overt

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