AimThe main aim of the presentresearch proposal is to assess the needs of the LGBTQ+ and the disabledcommunity in the hospitality industry.ObjectiveThe objectives of the research proposal are:· to determine the needs of the LGBTQ+ and the disabled communityby using different research methods such as questionnairesand interviews· to raise awareness about such topics · to provide potential solutions to the problems all withinthe field of the hospitality industryIn recent years, people have begun to be more and moreaware about how large and diverse the population is and came to terms with thefact that in the hospitality industry, it is essential to cater to everyoneregardless of race, gender, sexual orientation and health condition. The research topic is currently an issue in thehospitality industry since even if people do acknowledgethat such cases as these exist, few take the action to modify current establishments and policies about thelodging facilities. The research proposal sheds light on the importance of modifications at all cateringfacilities for such people who belong to these communities as listed.Background To TheStudyDeveloping this research is essential in our opinionsince many LGBTQ+ and Disabled people report serious concerns about choosing ahotel when traveling both online and through the survey we have constructed.By the needs of LGBTQ+ group we specifically discuss hotels which reach out to the communitythrough certain programs for example like Marriot’s campaign “Love Travels” andthe advantages it brought to them such, specific activities while on vacationwhether you talk about gay bars, pride events, cultural events or just get-togethers with people alike and thecontrast between the demand of that by Millenials, Generation X and BabyBoomers, economic impact and thepercentages of the preferred type of accommodation by this group.According to our survey, three out of five same-sexcouples have reported that they have been denied the opportunity to share thesame room, staff members who personally object to homosexuality have treatedLGBTQ+ persons insensitively, and finances and benefits normally given toheterosexual partners have been withheld from surviving same-sex partners. Theloneliness and isolation that can accompany such people are often compounded by discrimination.
Many couples have to goback into the closet when they enter a hotel or catering facility.Solutions to such issue would be raising awareness toemployees by supervisors, adapting hotel policies to the needs of everyone andequal treatment and rights. LBGTQ+ friendly travel websites have already beencreated in many parts of the World such as http://www.worldrainbowhotels.
com/.As for the Disabled community, accessibilityis not standardized in the hotel industry and can be easily interpreted indifferent ways by hotel employees. While accessibility is often used todescribe facilities or amenities to assist people with disabilities, as in”wheelchair accessible”, hoteliers must extend their”accessibility” to Braille signage, wheelchair ramps, elevators, audiosignals at pedestrian crossings, walkway contours, website design, and so on.
Hoteliers must introduce the term ”Accessible Tourism”at all lodging facilities. It is the ongoing endeavor to ensure touristdestinations, products and services are accessible to all people, regardless oftheir physical limitations, disabilities or age. It encompasses publicly andprivately owned tourist locations. Accessible tourism enables people withaccess requirements, including mobility, vision, hearing and cognitivedimensions of access, to function independently and with equity and dignitythrough the delivery of universally designed tourism products, services, and environments. This definition isinclusive of all people including those traveling with children in prams,people with disabilities and seniors. (Darcy and Dickson, 2009)Specific problems found by the disabled tourist whenbooking a holiday include lack of well-adaptedhotel rooms, lack of adapted toilets in restaurants and public places, lack of accessible restaurants and bars, lack of disability equipment (wheelchairs, bath chairs,toilet raisers, electric scooters), lack of adaptedtoilets in restaurants and public places.
These are also the solutions forsolving such accessibility problem, websites such as https://www.disabled-world.com/ promoteaccessible tourism opportunities anddestinations for disabled people.While the situation has improved in recent years, thereis still a great unrealized demand for supportive hotels.
Liberalism is themain political philosophy which the majority of nations of the world haveadapted to, it stresses the idea of freedom of speech, freedom of the press,freedom of religion, free markets, civil right, democratic societies, secular governments, gender equality and internationalcooperation. (Donohue, 2003)MethodologyResearch methodology includes various scientific toolsand techniques which are used to conduct a research study on a specific topic (Bhattacharyya, 2009). These tools and techniques will be used in the present researchproposal to conduct an relevant investigation on the needs of the LGBTQ+ and the disabled communities in thehospitality industry. The research is based on data collected from questionnaires completed by persons withdisabilities, a person from the LGBTQ+community and persons whom are interested in the topic and wish to make achange and offer solutions to such issues.We have set up an oline survey and based our fact offthat said survey in addition to interviewing a few people whom we know fromaccross the globe online.Moreover, wewill present consumer research done in the most recent years that have includedleaders from a wide range of industries, foundationsand other corporations and organizations across North America and around theworld, research done by CMI (Community Marketing and Insights which is a full-service market research firm, focused on LGBTQ+ insights and analytics. The methodology will include 15-minute online survey conducted in November-Decemberof 2015.
This focuses on 4,662 total respondents who completed the survey in theUnited States for 3,772 self-identified members of the LGBT community.AnotherMethodology of this kind will be a studythat employed qualitative methods to gather in-depthdata on employers’ perceptions of the disabled workforce. Interviewing, hiring, providing accommodationsto retaining and promoting employees, theperception of costs and benefits associated with this workforce.