According to Seidmanand Miller (2013), people tend to pay more attention to the physicalappearance which is the main profile photograph of a female than male profileowners.
However, people pay more attention to the personal information forexample likes and interests of a male than female profile owners. For theprofiles of unattractive individuals, they focused more on information that wasnot relevant to form an impression of the profile owner such as advertisements.They are putting more effort to learn about these unattractive individuals. This is because areas with texts used a largeproportion of the profile area compared to the picture areas.
Besides that, formingan impression is the background of the current study, and the text areas were neededin this task. Hence, it shows that viewers examine the profile photographbriefly to judge the physical attractiveness and gender of the profile owner.They spend more time reading the information of the profile owners after to tryforming an impression.
Sexualinterest towards the profiles of attractive individuals is reasonable but notexpected from the perceivers because the background of the study was not romantic.The participants have not expectation on meeting the profile owners. Thisresearch shows that people will be attracted by the appearance of the goodlooking individual to form an impression. However, people will focus on otherinformation which is not relevant to form an impression of the unattractiveindividual, more effort is needed to learn about the unattractive individuals. Profile owners felt less socially attractive whencomments that are other-generated were different with the self-presentation ofthe profile owner.
It cannot be successful without acceptance from others nomatter how they package themselves with exaggerated self-presentations. Having more social interaction inprofile pictures does positively affects popularity and social attractiveness. Ifthere are negative comments, people judge the profile owners as less attractiveand thinks that the profile owners have less friends on social media. This isbecause people base their impressions towards the profile owners not just onself-presentations but also on other people’s feedback about them. The findings show that social media user’s awarenessof controlling self-presentations online is very easy. However, they tend to relymore on other-generated content that are seems to be more difficult to control. People tend to rely more on information that areother-generated than self-generated while forming impressions. To achieve apositive self-presentation, being aware of other-generated information is moreimportant.
Besidesphysical appearances, other-generated information does affect the attraction onsocial media. This research shows thatother generated information will affect the impression of the individual nomatter the physical appearance. (Hong, Tandoc, Kim, Kim & Wise, 2012) Aresearch by Greitemeyerand Kunz (2013) stated that friendship requests of users who haspositive names and who are physically attractive are more likely to be acceptfrom other social media users. As a matter of fact, both names and physical attractivenessdoes affects friendship acceptance on social media like Facebook etc. This iswhy people arrange the details of their social media profiles including aproper name to create good impression.
Moreover, results revealed that name-valencecan be replaced or recovered by physical attractiveness. Requests from userswith positive names but moderately attractive and requests from users withnegative names but attractive did not significantly different from people withpositive names and attractive on acceptance rates. There are both negative andpositive implications in their findings. On the negative side, people who has anegative name and not physically attractive are disadvantaged.
However, on thepositive side, it appears that the negative effects of one can be helped andimproved by the other. Besides on having a good physical appearance, thetidiness of the details in the profile for example names could also affect theattention gained on social media. According to Jaschinski & Kommers (2012), thereis a direct positive impact on the social attractiveness of the target on theirfriend’s attractiveness. The friend’s attractiveness of the target user couldaffect the popularity and attention gained on social media.
The person tends tobe more likeable and seen as a potential friend when he has friends who aregood-looking. The gender of the target user and the gender of their friends isnot a significant element of this relationship. However, the friend’s gendercould create a main influence towards the target user. This is because physicalattractiveness of others can be carried over to a target user who is relatedwith this person’s.
Visual cues can support the impression making process, itdoes not matter if the cues are provided by the target himself or by hisfriends that are related. There is no significant relationship between profileowner’s gender and friend’s physical attractiveness. This caused the predictionof the attractiveness stereotype which is female profile owners are moreattractive than male profile owners were not supported. However, men are morelikely to like a stranger on Facebook and consider them as a potential friendthan women no matter their gender and physical appearances.
This is becausewomen are more concerned about the privacy issues. Men are usually more openedup to strangers on social media platforms. This could explain that thesignificant main effect of the perceiver’s gender on social attractivenessaccording to the research. Friends could also be one of the elements to gainfame and attraction on social media.