APESTEL analysis will analyse and monitor the macro-environmental (externalmarketing environment) factors that have an impact on our organisation. It willbe used to identify threats and weaknesses which is used in a SWOTanalysis.

PESTEL stands for:·        P –Political·        E –Economic·        S –Social·        T –Technological·        E –Environmental·        L –Legal Political FactorsGovernment policy,political stability, tax policy, labour law, environmental law, traderestrictions will have direct impact on our organization.In northern region most of the large warehouses are owned by politicians ortheir knowns. Initially they will not welcome the idea of bringing or listing these warehouses online as it bringsmore transparency in working.

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Local politicians can delay the permit or licenserequired for converting Political factorswill have an impact on how we will do business. Waring will need to be able torespond to the current and anticipated future legislation, and adjust ourmarketing policy accordingly.E commerce liberalizationon its way our company has potential to grow in coming years.  Economic FactorsEconomic factors willhave a significant impact on how our organisation will do business and also howprofitable we will be. These factors include – economic growth, interest rates,exchange rates, inflation, disposable income of consumers and businesses.GST will surely helpin easing taxation policy.

 Social FactorsThese factors include– population growth, age distribution and career attitudes. These factors havea direct effect as with increase in population more people will shop onlinethus creating more business for us as manufacturers and small e commercebusinesses will come to our platform to keep stock in different regions. Thedemand will be more in tier 2 and tier 3 cities due to improvement ininfrastructural and educational quality.

People have now become more aware.Youngsters being more tech friendly prefer shopping online as they are exposedto more options. To meet these demands ecommerce businesses will need to stock theirproducts in these cities creating more business for us as well.

   Technological FactorsTechnological landscape changes fast and willimpact the way we will provide services to market. Our robust platform andquality Waring Certification is future ready. We are committed to incorporateany new advancement in technology to our platform creating a win-win situationfor both us and our customer.Initially there will be issues in implementing new warehouse maintenancetechnology, explaining the owners of warehouses to use these in order to increaseproductivity. We are prepared for that with our technology implementation teamwith modules which will explain and train warehouse managers in their regionallanguages.  Environmental FactorsThese have becomeimportant due to the increasing scarcity of raw materials, pollution targets,doing business as an ethical and sustainable company, carbon footprint targetsset by governments. More and more consumers are demanding that the productsthey buy are sourced ethically and possibly from a sustainable source.

Keepingstock in warehouses at tier 2 and tier 3 cities will lead to sustainablelogistics resulting in lesser environmental pollution as products will bestored as stock instead a transporting every item when order comes.Environmental factors will not directly affect our Waring business. We willmake sure that our registered and certified warehouses meet basic environmentallaws and pollution licences.

 Legal FactorsLegal factors include- health and safety, consumer rights and laws, product labelling and productsafety. Our business partners rights will be protected in form of an agreement.Their sales data and information will not be shared to anyone. Product safety is thepriority for Waring and we as company stand on it. Our team will visiting ourregistered warehouses for auditing and inspection to assure quality standards.



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