compete fiercely in the war for talent. Many invest an enormous amount of
money, time and other resources in advertising and recruiting strategies to
attract the best candidates” (Pulakos, 2005). War occurred with other high
status job as low market or slowdown in business but still there are plenty of

Cowne’s (SGC) recruiting process had may dimensions internally and externally
both. In internal dimensions, SGC promoted their current young employees to
higher levels. SGC hired their interns to full time employee after completion
of their studies.  In external dimensions,
they did recruitment on college campuses. In the fall, SGC associates started
to give company presentation at certain business schools. These associates will
conduct “informal interviews” to ascertain students’ interest before the first
formal interview. SGC assigned team captains at each school to be a point of
contact so that they can have easy access. Those captains were preferably bank
professionals who were alumni from that school. The success of SGC in
recruiting started when team captains and other team members were able to
search diligently like Cornell. Gregg Schoenberg joined the team in 1998 as
team captain and also he was the alumni of the Johnson School of Business at
Cornell. He conjectured that Cornell students had to show more proposals and be
more focused which turned out good as great hires results. SGC couldn’t be big
players at core-school; they decided to find success at recruiting in non-top
10 schools like Emory and USC.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

pushed his team captains to answer four questions in their presentation at
schools “Who are we, what we do, what distinguishes us from competitors and
what are the next steps” (Delong & Vijayaraghvan, 2006).  SGC also made sure to encourage the advantage
of working for boutique firm. Rae wanted those presentation very short so that
they have more time for interaction on a more informal and personal level.


I'm Erica!

Would you like to get a custom essay? How about receiving a customized one?

Check it out